Pricing and Costs of Email Marketing Tracking Software

Get the features you need in email marketing tracking software without breaking the bank
By Nikki Wheeler Email marketing tracking software allows a business to send bulk emails to a target audience, track the results to determine its success rate and further segment the market. A business usually sends newsletters or promotional materials to a list of subscribers, but email marketing tracking software can also send and track unsolicited email.
 

The software tracks the emails to store contact information, statistics and message history in a database. The software is essential for running a successful email marketing campaign. When deciding whether or not the pricing and costs of email marketing tracking software are worth the investment, remember these unique features the software offers:

1. Email marketing and tracking allows you to send personalized emails from a customer list on a regular basis.

2. Software for tracking marketing campaigns usually can import contact information and customer lists.

3. Email tracking software tracks how many people opened the email, how many unsubscribed and how many clicked on the links provided in the email.

Purchase the email tracking software for your budget

The price of software varies greatly and can even be free, so don't let a limited budget deter you from using this powerful marketing technique. You get what you pay for, though, and going with inexpensive software limits the features you can use and the quality of the emails sent out.
Try: Small businesses can start out with a Microsoft Outlook upgrade for around $150 from SoftwareMedia.com. They can add email and contact management services to their current program and start with a simple email tracking system. For about $45 from Newegg, try MacWare Email Campaign for small businesses.

Subscribe to a monthly email marketing tracking software provider

Some providers of email marketing tracking software offer very affordable programs in which you can make payments instead of purchasing outright. You can choose monthly fees for limited services or pay as you go.
Try: Try Vertical Response, which is as low as $10 per month for weekly or monthly emails. ZebraTracks email marketing service costs approximately $4.95 per month. Major campaigns with up to 10,000 emails per month can cost up to $140 per month through companies like Long Jump.

Track email marketing campaigns on a large-scale

Find software that provides the capability for major campaigns. Look for features like high security, flexible tracking reports, compatibility with infrastructure systems already in place and licensing for large corporations.
Try: ListServe Maestro is a leader in email marketing software, and costs between $2,500 and $55,000, depending on your specific company's needs. Boca Networks offers email marketing software for mid to large-sized companies starting at around $10,000 for initial set-up and licensing and then $3,000 per month.

• Make the most of the email tracking software by sending out frequent emails; once the base monthly rate or purchase price has been paid, the amount of emails sent out is free.