Resources for Email Marketing Tracking Software

Quickly find makers and sellers of email marketing tracking software. Review our directory listings for links to providers of software systems for tracking email marketing campaigns.
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Pricing and Costs of Email Marketing Tracking Software


Email marketing tracking software allows a business to send bulk emails to a target audience, track the results to determine its success rate and further segment the market. A business usually sends newsletters or promotional materials to a list of subscribers, but email marketing tracking software can also send and track unsolicited email.

The software tracks the emails to store contact information, statistics and message history in a database. The software is essential for running a successful email marketing campaign. When deciding whether or not the pricing and costs of email marketing tracking software are worth the investment, remember these unique features the software offers:

  1. Email marketing and tracking allows you to send personalized emails from a customer list on a regular basis.
  2. Software for tracking marketing campaigns usually can import contact information and customer lists.
  3. Email tracking software tracks how many people opened the email, how many unsubscribed and how many clicked on the links provided in the email.

Purchase the email tracking software for your budget

 

The price of software varies greatly and can even be free, so don't let a limited budget deter you from using this powerful marketing technique. You get what you pay for, though, and going with inexpensive software limits the features you can use and the quality of the emails sent out.

Subscribe to a monthly email marketing tracking software provider

 

Some providers of email marketing tracking software offer very affordable programs in which you can make payments instead of purchasing outright. You can choose monthly fees for limited services or pay as you go.

Track email marketing campaigns on a large-scale

 

Find software that provides the capability for major campaigns. Look for features like high security, flexible tracking reports, compatibility with infrastructure systems already in place and licensing for large corporations.

  • Make the most of the email tracking software by sending out frequent emails; once the base monthly rate or purchase price has been paid, the amount of emails sent out is free.