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Finding the right sales force automation (SFA) software for your company means finding the best product targeted to your specific industry at the right price. Customer service, marketing and the sales team are all impacted by the software chosen, so decisions should be made with consideration of the needs of all of these departments.
The sales department will want features that allow tracking of how many times a customer or potential client is contacted. This is important because no customer should be left feeling ignored, yet the possibility of too many employees in the same company making direct contact with a customer becomes irritating.
Marketing also want to be kept up to date so that the customer isn't buried under direct mailing and email promotions every time a company announcement is made. The more information customer service has available to them, the better they can serve the customer, but they want to be able to find the information they need quickly, so they can relay it to the customer who has an issue.
The right sales force automation (SFA) software will keep your sales team and those departments that support their efforts happy. This will keep your customers happy. The wrong SFA software can cause confusion and frustration and cost you customers.
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