Purchasing Resources for Sales Tracking And Reporting

Sales Tracking and Reporting

Want to boost sales? Tracking software can give your sales force an edge
By Selena Chavis, Owner SC Communications, LLC Sales tracking and reporting does more than just let you analyze your past sales efforts. With sales and customer tracking tools, you can strengthen customer relationships, improve responses to customer queries and build loyalty — and that usually adds up to increased sales.

Sales tracking software and systems help you manage and analyze sales data to spot trends that can lead to better results. Plus, sales tracking systems automate many tasks for salespeople, giving them more time to concentrate on selling rather than shuffling paperwork.

Sales tracking strategies and tools include:

1. Sales tracking software for sales force automation.
2. Sales and customer tracking tools that improve lead generation.
3. Sales tracking and reporting systems that let you analyze customer characteristics and buying habits.
4. Turning to consultants to set up sales tracking and reporting systems.

Find sales tracking software to increase efficiencies and reduce costs

Generally referred to as customer relationship management (CRM) software or sales force automation (SFA) tools, sales tracking software helps businesses collect and analyze valuable data, such as customer contacts and purchase history, maintain profiles of customer preferences, improve communication channels, and identify new sales opportunities.
Try:  Intuit’s QuickBase is a comprehensive management system for sales tracking and reporting. ACT! is a popular customer management software solution that offers sales tracking and reporting solutions. Find additional CRM products for small businesses at the Small Business CRM Directory.

Consider cutting edge industry standards for enterprise level sales tracking systems

Industry-standard features for sales tracking and reporting systems at the enterprise level include a contact manager to track leads; a database of information regarding different vertical industries, competitors and products; forecasting modules; localization support for international customers; and support for mobile devices.
Try:  Microsoft Dynamics CRM and Sage CRM are leading enterprise level sales tracking systems.

Locate essential sales tracking and reporting features for small business

At a minimum, the most basic sales tracking and reporting systems should have a contact database for lead generation, the ability to manage a group of related contacts at one customer, reporting and analytic capabilities and a report writer for standardized reports.
Try:  Legrand Software offers industry respected sales tracking systems for small business. Surado Solutions small business sales and customer tracking tools are also a solid, cost-efficient option. A directory of sales tracking vendors for small business can also be found in the CRM software listings at Business.com.

Web-based sales and customer tracking tools offer a cost efficient alternative

Following the trend of many other applications, sales and customer tracking tools are increasingly being offered as software as a service or on-demand web applications. This means that you can access them through a web browser, making them more affordable, easier to implement and simpler to maintain.
Try:  Salesforce.com is a leading provider of web-based sales tracking systems. SalesInSync offers web-based sales lead management and contact management software. Large enterprise providers such as Oracle and SAP are now offering web-based solutions.

Augment sales tracking and reporting systems with consulting services

Consultants can help you find and implement the best sales tracking systems for your business.
Try:  CRM Consultants Inc. offers a broad range of consulting services for sales tracking and reporting. Salesforce.com offers a list of recommended consulting partners.

Sales tracking and reporting for call centers and phone sales

Sales tracking systems for inside sales teams and call centers include built-in automatic dialer, call recording, lead tracking and more.
Try:  VanillaSoft offers an online demo and a 30-day free trial of its sales tracking systems for phone sales.

• Automating sales tracking and reporting is only the first step; implement sound strategies for analyzing the data and acting on it accordingly.
• Don't let leads pile up in your inbox. Allow plenty of sales tracking time to move through an entire batch of leads without interruption.
• Choose sales tracking software vendors that provide either web-based or in-house training.

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