Cyclists are a passionate and devoted group who demand durable and high-performance cycling equipment. If you want to tap into the market by opening your own bike shop or sporting goods store, you should be knowledgeable about the latest technological advances in the field as well as the most popular styles of bike equipment.
There are many different types of bikes on the market: road bikes; mountain bikes (MTB); hybrid bikes (a combination of road and MTB); BMX bikes; downhill bikes and racing bikes. Depending on your customer’s interests, needs, body type and cycling goals, the right bicycling equipment will need to be determined in order to provide a satisfying cycling experience. There are literally hundreds of brands of bicycling gear, so this is a formidable challenge. Cycling safety equipment is also important to ensuring a cyclist’s safety.
You will need to:
- Match your customer with the right type of bike, focusing on the right frame size, material and style
- Offer a selection of cycling safety equipment to ensure a safe riding experience
- Provide valuable service and maintenance for your customer, to cultivate a long-term relationship.
The right bike is the most important piece of cycling gearBe knowledgeable on various types, brands, materials and maintenance tips for all types of bikes--cyclists will appreciate valuable customer service.
Be sure to offer a selection of specialty bicycling equipmentIn recent years, specialty bikes have increased in popularity. Be familiar with various types of recumbent bikes, custom bikes, beach cruisers, utility bicycles, tandem bikes, unicycles and tricycles.
Offer a variety of cycling safety equipment to ensure a safe riding experienceCyclists need durable safety equipment and bike gear to avoid dangers on the road. Mirrors, flags, headlights, taillights, bells and horns and reflectors are examples of cycling safety equipment.
- Fitting the right bike frame to your customer is essential. A bike's frame size is absolutely vital to a cyclist's safety, comfort and enjoyment. An ill-fitting bicycle is a bad start and will lead to all sorts of problems.
- Providing repair service and maintenance of bicycle equipment will lead to long-standing relationships with your customers and may even lead to word-of-mouth business. Be familiar with bike technology and keep an inventory of bicycle parts on hand.
- Cultivate relationships with the local cycling community. Consider sponsoring a charity bike race in your neighborhood or supporting a cycling team. These connections will be important to growing your business in the long term.