Scuba diving and snorkeling are activities that require advanced instruction and a variety of durable, high-performance scuba and snorkeling equipment. If you are interested in opening a dive shop or providing scuba and snorkeling equipment for a resort or diving school, you will want to provide top quality diving gear for men, women and children.
Divers will patronize a business that offers a wide range of scuba and snorkeling gear, most importantly wetsuits, tanks, BC vests (buoyancy compensators), snorkels, masks, fins, hoods, gloves, goggles, gauges and instruments and lights.
For your business to be successful, you will have to:
- Be knowledgeable about brands, styles, new technology and applications of a wide variety of scuba and snorkeling equipment.
- Offer a wide range of diving gear and accessories that will fit men, women and children.
- Update your inventory with the newest and most exciting products to generate interest and long-term patronage from experienced divers.
Stock high-quality scuba diving suits for men, women and childrenDurable and high-performance scuba diving suits (also known as wetsuits) should be a top priority for your scuba and snorkeling business. Divers will be looking for flexibility, warmth, durability and an ideal fit.
Offer a variety of scuba equipment for discriminating scuba diversBeginner and advanced divers will need high-quality scuba supply: scuba fins, masks, tanks, boots, gauges, BC vests, hoods, dive lights and regulators. Be sure to stock the top brands and newest styles and technology to satisfy experienced divers.
Carry a broad range of snorkeling supplies for snorkeling enthusiastsCustomers interested in snorkeling will demand resilient and easy-to-use snorkeling equipment, such as snorkels, masks, fins, goggles, dive skins and rash guards.
- Customers will patronize a business that will go the extra mile to provide helpful scuba and snorkeling equipment information and an excellent fit for scuba and snorkeling gear. Masks should fit comfortably and have a waterproof seal; fins should be snug but not too tight; wetsuits should fit well, be flexible and provide warmth. Ill-fitting equipment will result in unhappy customers. Offer customer service and an equipment selection that will satisfy both beginners and advanced divers.
- Consider providing classes or personal instruction for interested beginners. Try to be their one-stop resource for scuba and snorkeling supplies, safety instruction and diving techniques and information on new and innovative technologies. As they become more experienced and their passion for diving blooms, you will benefit from their long-term business and word-of-mouth recommendations.