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Proposal (business) - Wikipedia, the free encyclopedia

A business proposal is a written offer from a seller to a prospective buyer. Business proposals are often a key step in the complex sales process—i.e., whenever ...

7 Steps To A Winning Business Proposal | Entrepreneur.com

Feb 1, 1996 ... Don't leave your business's success up to chance. Follow these seven steps to write winning proposals.

How to write a business proposal - CapturePlanning.com

Lots of guidance for how to write and improve your business proposals.

Business proposal templates - Free sample of proposal - Quote Roller

These convenient and easy-to-use proposal templates were created via Quote Roller, an awesome app that helps create, manage and send business proposals  ...

How to Write a Business Proposal - Bidsketch

A business proposal is perhaps one of the most critical documents you need to learn how to write. It is what spells the difference between success and failure, ...

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Business Proposals - The Winning Elements of Business Proposals

If you need to write a business proposal to win a bid, you will need to know the key winning elements of a successful proposal. Make sure your proposal stands  ...

How to Write an Absolutely Irresistible Business Proposal

How to Write an Absolutely Irresistible Business Proposal. Start with Step 1 below to learn about some highly effective persuasion techniques that will turn your ...

How to Write a Business Proposal: 13 Steps (with Pictures)

Want to learn how to create a business proposal that is sure to land you a job? This article will show you how! === Writing Your Own Business Proposal ===

Business Proposals - Encyclopedia - Business Terms | Inc.com

A business proposal is a written document sent to a prospective client in order to obtain a specific job. Proposals may be solicited or unsolicited. A client may ...

How-to Write a Killer Business Proposal - FreshBooks

May 13, 2013 ... She had the opportunity to land a project that was perfect for her struggling branding business. But so far, her proposals had not received the ...

Sample Business Proposal - Business.com

During the course of a sales procedure, owners or managers may find themselves in need of a sample business proposal.

Writing Winning Business Proposals, Third Edition: Richard Freed ...

Writing Winning Business Proposals, Third Edition [Richard Freed, Shervin Freed , Joe Romano] on Amazon.com. *FREE* shipping on qualifying offers. Winning ...

Writing Winning Proposals


When a company invites you to submit a proposal or competitive bid for consideration for a specific project or for ongoing work, it's termed an RFP, or Request for Proposal. Your goal in submitting a proposal is to persuade the soliciting company that you can do the job and, ultimately, to receive an invitation to make a formal presentation or win the contract outright.

The basic format for proposals is:

  1. Background
  2. Objective
  3. Suggested approach
  4. Schedule
  5. Qualifications
  6. Cost

Research the requesting company and the competition

An outstanding proposal requires research. Do your homework. Know the company to whom you are submitting the proposal. Thoroughly review the RFP. Bring unique solutions to the table, and show that the company will lose by not hiring you. Sell yourself by showing your knowledge of the problem as it pertains to the company in question. Think specifics and not generalities. Know your competition to position yourself accordingly (without denouncing them in the proposal process).

Focus on your strategy for offering a cost-effective solution

Companies award some, but not all, contracts solely on price. The lowest bid is not always the best solution. In preparing your proposal, show the true value of your product or service. If your proposal has an initial higher cost but can potentially save the company money over a certain time period, show that information through financial charts and graphs.

Prepare a first draft

Unless the soliciting company has asked you to follow a specific format, follow the general format mentioned above. Eliminate unneeded wordiness. Integrate business graphics into the document to clarify and to break up lengthy text passages.

Solicit feedback

Ask others in your organization not involved in the drafting of the proposal to review your work for clarity, content, punctuation, spelling and overall communications. If possible, don't be your own editor.
  • Develop a template exclusive to your company to use for future proposals.
  • Create a process to follow for reviewing and responding to RFPs.
  • Check your own business records at Dun & Bradstreet to determine their accuracy.
  • Do not disclose proprietary information — the soliciting company or your company — in your proposal.
  • Be selective in responding to RFPs. They are time intensive.