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Entrepreneurship publications focus on educating, resourcing, and encouraging the budding entrepreneur or small-business owner. The category consists of books, magazines, newspapers, and academic journals that focus on entrepreneurship in practice and in theory. These types of publications tend to take either a general approach to the market or target a specific segment of entrepreneurs.
Opening a business and being your own boss is the dream of many people. You could probably say it is a quintessential part of the American dream. In terms of readership potential, entrepreneurship publications benefit from a broad market with an interest in the topic that is mostly self-sustaining. People who want to be entrepreneurs are always looking for the secret to success. Entrepreneurship publications feed that need to figure out how someone else was able to conquer the world.
Entrepreneurship publications can target small-business owners generally or target a segment of the market. The most common segmentations are by race and gender, so there are entrepreneurship publications that focus on the needs of women, African Americans, Asians, and Hispanics. These targeted publications do not try to repeat or overlap the information presented in general entrepreneurship publications. Instead, they focus on issues that are unique to each target group. Read more about entrepreneurship publications from the links on this Business.com page.