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Tips for Starting a Public Relations Firm

Publicists are a unique breed. They tend to be extroverted people who can talk to anyone about anything.

Starting a Public Relations Firm

Starting a Public Relations firm can be a very exciting endeavor, but one that will require you to coordinate employees, clients, and the media in order to achieve success. Many people consider the entrepreneurial route, but it is a risky road to take, especially if you don't set yourself up for success.

5 Things To Consider Before Starting Your Own PR Agency - Forbes

Jun 11, 2013 ... After years of in-house or agency work, you've decided to go out on your own and start your own public relations company. Make decisions on ...

Public Relations Agency | Business Idea Center | Entrepreneur.com

Public Relations Agency. Business At A Glance. Startup Costs: $2,000 - $10,000. Home Based: Can be operated from home. Part Time: Can be operated ...

How to Start a PR Company | Chron.com

Public relations is a business designed around working with the media and corporations. It is about getting your clients' story printed in the newspaper, or getting ...

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Starting a Public Relations Firm: The Business Side of Things Spin ...

Jun 27, 2013 ... No one tells you when you're starting a public relations firm that you won't get to do your craft. You have to learn the business side of things.

Starting your own PR consultancy: 10 things you need to know ...

Apr 11, 2011 ... From networking to taxes, a solo PR pro shares her experience with founding a consulting firm.

How to Start Your Own PR Agency - About Public Relations

Take your career in public relations by the horns and open your own office.

Tips for Starting a Public Relations Firm: Guide: Business.com

Guide to Tips for Starting a Public Relations Firm from Business.com. A small boutique PR firm doesn't require a lot of start-up capital, but can provide a ...

Public Relations Business Plan Sample - Executive Summary | Bplans

PRfect Greens is a public relations agency that specializes in environmental PR and ... To create a start-up company whose primary goal is to exceed customer's  ...

How to Start & Grow Your Own PR Firm | Everyday Life - Global Post

The good news is that public relations is very conducive to self-employment or consultancy, which is one way to start your firm. Once you get that first account ...

Starting a Public Relations Firm: The Business Side of Things ...

Jun 29, 2013 ... I remember when I started Arment Dietrich. I was way too young to be starting a public relations firm. I had no idea how little I knew and how ...

Starting a Public Relations Firm Key Terms


Every successful business needs a great marketing strategy, and behind every great marketing strategy should be a public relations firm, or PR firm for short. Public relations firms are more in demand than ever, as businesses have found new markets on the national and international level as a result of new media like the Internet. Starting a public relations firm key terms is the best place to start when considering the launch of a new PR business.

Start-up capital

Start-up capital is the money required for everything needed to start-up a business; minimal capital required for a home-based PR firm is between $3,500 and $11,000 for a computer, printer, fax machine, cell phone, office furniture and a marketing budget.

Fee structure

A fee structure is the breakdown of charges for specific services performed by a PR firm for a client. The right fee structure is a key to success for not only PR firms but any service-based business.

Revenue goals

A revenue goal is the amount of money a business would like to see come into a business, within a predetermined amount of time, and is a very important part of a PR firm business plan.

Publicity goals

Publicity goals are standards for achieving certain levels of publicity through specific media outlets by a PR firm, but are different for each publicity campaign and need to be pre-determined by both the PR firm and the client.

Press releases

A press release is an announcement of an event, performance or other newsworthy item that is issued to the press by a PR firm.

Media contacts

Media contacts are business relationships with members of the media that have the power to get publicity for a client through media outlets, such as radio, television or print. Developing media contacts is one of the most important determinants of success for a PR firm.