Compare These Top Vendors for Starting a Public Relations Firm


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Develop Your Product or Idea

Do you have an invention or product idea? Davison can help you develop your product or idea and present it to a corporation for potential licensing. Our products have sold in over 1000 online and brick and mortar stores. Free consultation. Start today!

Develop Your Product or IdeaVisit Davison.com
Choice Hotels

Start a business in the hospitality industry. Choice Hotels™ is one of the largest global lodging companies. They provide their franchisees with high-quality, high-value investment options globally while delivering reservations. Apply Today.

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Have An Idea for an Invention or New Product?

We help inventors! Invention submission and patent services, as seen on TV. Offices in major cities nationwide. Request free information today.

Have An Idea for an Invention or New Product?Visit www.InventHelp.com
DNBi Professional

Protect cash flow and drive growth with credit experts. D&B is a leading source of commercial information and insight providing solution sets to mitigate credit & supplier risk, increase cash flow & drive profitability. Contact a rep today.

DNBi Professional Visit dnbi.com
State Farm

Get comprehensive life, health, property and liability protection for your business. State Farm agents understand the needs of small businesses and can help you protect your business. Find an agent today.

State FarmVisit statefarm.com

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Tips for Starting a Public Relations Firm

Source: /guides/tips-for-starting-a-public-relations-firm-1492/

Publicists are a unique breed. They tend to be extroverted people who can talk to anyone about anything. Read More »

Starting a Public Relations Firm

Source: /guides/starting-a-public-relations-firm-17917/

Starting a Public Relations firm can be a very exciting endeavor, but one that will require you to coordinate employees, clients, and the media in order to achieve success. Many people consider the entrepreneurial route, but it is a risky road to take, especially if you don't set yourself up for success. Read More »

Starting a Public Relations Firm Key Terms


Every successful business needs a great marketing strategy, and behind every great marketing strategy should be a public relations firm, or PR firm for short. Public relations firms are more in demand than ever, as businesses have found new markets on the national and international level as a result of new media like the Internet. Starting a public relations firm key terms is the best place to start when considering the launch of a new PR business.

Start-up capital

Start-up capital is the money required for everything needed to start-up a business; minimal capital required for a home-based PR firm is between $3,500 and $11,000 for a computer, printer, fax machine, cell phone, office furniture and a marketing budget.

Fee structure

A fee structure is the breakdown of charges for specific services performed by a PR firm for a client. The right fee structure is a key to success for not only PR firms but any service-based business.

Revenue goals

A revenue goal is the amount of money a business would like to see come into a business, within a predetermined amount of time, and is a very important part of a PR firm business plan.

Publicity goals

Publicity goals are standards for achieving certain levels of publicity through specific media outlets by a PR firm, but are different for each publicity campaign and need to be pre-determined by both the PR firm and the client.

Press releases

A press release is an announcement of an event, performance or other newsworthy item that is issued to the press by a PR firm.

Media contacts

Media contacts are business relationships with members of the media that have the power to get publicity for a client through media outlets, such as radio, television or print. Developing media contacts is one of the most important determinants of success for a PR firm.