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5 Things To Consider Before Starting Your Own PR Agency - Forbes

Jun 11, 2013 ... After years of in-house or agency work, you've decided to go out on your own and start your own public relations company. Make decisions on ...

How to Start a PR Company | Chron.com

Public relations is a business designed around working with the media and corporations. It is about getting your clients' story printed in the newspaper, or getting ...

Public Relations Agency | Business Idea Center | Entrepreneur.com

Public Relations Agency. Business At A Glance. Startup Costs: $2,000 - $10,000. Home Based: Can be operated from home. Part Time: Can be operated ...

How to Start Your Own PR Agency - About Public Relations

Take your career in public relations by the horns and open your own office.

Starting a Public Relations Firm: The Business Side of Things Spin ...

Jun 27, 2013 ... No one tells you when you're starting a public relations firm that you won't get to do your craft. You have to learn the business side of things.

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Public Relations Business Plan Sample - Executive Summary | Bplans

PRfect Greens is a public relations agency that specializes in environmental PR and ... To create a start-up company whose primary goal is to exceed customer's  ...

Starting a Public Relations Firm: The Business Side of Things ...

Jun 29, 2013 ... I remember when I started Arment Dietrich. I was way too young to be starting a public relations firm. I had no idea how little I knew and how ...

14 Truths about Starting Your Own PR Business

Feb 17, 2014 ... 14 Truths about Starting Your Own PR Business image Open for Business2 ... going solo, or starting their own agency or PR services business.

Starting your own PR consultancy: 10 things you need to know ...

Apr 11, 2011 ... From networking to taxes, a solo PR pro shares her experience with founding a consulting firm.

Tips for Starting a Public Relations Firm - Business.com

Although starting your own boutique PR firm can be a low-maintenance endeavor, staying in the public relations business takes tenacity and patience. But the ...

How to Start & Grow Your Own PR Firm | Everyday Life - Global Post

The good news is that public relations is very conducive to self-employment or consultancy, which is one way to start your firm. Once you get that first account ...

How to Start Your Own PR Agency: A Summer Reading List

Jul 29, 2013 ... In honor of our 17th anniversary, here are five books agency founder and president Paul Maccabee wished he'd read in 1996 and which you ...

Starting a Public Relations Firm Key Terms


Every successful business needs a great marketing strategy, and behind every great marketing strategy should be a public relations firm, or PR firm for short. Public relations firms are more in demand than ever, as businesses have found new markets on the national and international level as a result of new media like the Internet. Starting a public relations firm key terms is the best place to start when considering the launch of a new PR business.

Start-up capital

Start-up capital is the money required for everything needed to start-up a business; minimal capital required for a home-based PR firm is between $3,500 and $11,000 for a computer, printer, fax machine, cell phone, office furniture and a marketing budget.

Fee structure

A fee structure is the breakdown of charges for specific services performed by a PR firm for a client. The right fee structure is a key to success for not only PR firms but any service-based business.

Revenue goals

A revenue goal is the amount of money a business would like to see come into a business, within a predetermined amount of time, and is a very important part of a PR firm business plan.

Publicity goals

Publicity goals are standards for achieving certain levels of publicity through specific media outlets by a PR firm, but are different for each publicity campaign and need to be pre-determined by both the PR firm and the client.

Press releases

A press release is an announcement of an event, performance or other newsworthy item that is issued to the press by a PR firm.

Media contacts

Media contacts are business relationships with members of the media that have the power to get publicity for a client through media outlets, such as radio, television or print. Developing media contacts is one of the most important determinants of success for a PR firm.