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5 Things To Consider Before Starting Your Own PR Agency - Forbes

Jun 11, 2013 ... After years of in-house or agency work, you've decided to go out on your own and start your own public relations company. Make decisions on ...

How to Start a PR Company | Chron.com

Public relations is a business designed around working with the media and corporations. It is about getting your clients' story printed in the newspaper, or getting ...

Starting a Public Relations Firm: The Business Side of Things Spin ...

Jun 27, 2013 ... No one tells you when you're starting a public relations firm that you won't get to do your craft. You have to learn the business side of things.

Public Relations Agency | Business Idea Center | Entrepreneur.com

Get into the public relations agency business from the Entrepreneur list of ... Start your own public relations campaign by direct-mailing brochures to prospects.

How to Start Your Own PR Agency - About Public Relations

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Starting a Public Relations Firm: The Business Side of Things ...

Jun 29, 2013 ... I remember when I started Arment Dietrich. I was way too young to be starting a public relations firm. I had no idea how little I knew and how ...

Starting a Public Relations Firm - Q&A | Cision

Starting a PR Firm: Q&A with Cision's Henna Merchant. August 21, 2014 /0 Comments/in ... Q: How did you get your start in the PR industry? A: I did a lot of ...

How to Start Your Own PR Agency: A Summer Reading List

Jul 29, 2013 ... In honor of our 17th anniversary, here are five books agency founder and president Paul Maccabee wished he'd read in 1996 and which you ...

Public Relations Business Plan Sample - Executive Summary | Bplans

PRfect Greens is a public relations agency that specializes in environmental PR and ... To create a start-up company whose primary goal is to exceed customer's  ...

How to Start & Grow Your Own PR Firm | Everyday Life - Global Post

The good news is that public relations is very conducive to self-employment or consultancy, which is one way to start your firm. Once you get that first account ...

How to Grow a PR Agency | Zach Cutler - Huffington Post

Oct 10, 2013 ... Technology like Skype and online workspaces means you don't even need an office to start a successful PR firm -- working remotely is entirely ...

Be Your Own PR Firm - Inc.com

Jul 17, 2013 ... But you're starting out with limited funds. Should you bite the bullet and invest in a public relations firm? Or hope that your product and service ...

Starting a Public Relations Firm Key Terms


Every successful business needs a great marketing strategy, and behind every great marketing strategy should be a public relations firm, or PR firm for short. Public relations firms are more in demand than ever, as businesses have found new markets on the national and international level as a result of new media like the Internet. Starting a public relations firm key terms is the best place to start when considering the launch of a new PR business.

Start-up capital

Start-up capital is the money required for everything needed to start-up a business; minimal capital required for a home-based PR firm is between $3,500 and $11,000 for a computer, printer, fax machine, cell phone, office furniture and a marketing budget.

Fee structure

A fee structure is the breakdown of charges for specific services performed by a PR firm for a client. The right fee structure is a key to success for not only PR firms but any service-based business.

Revenue goals

A revenue goal is the amount of money a business would like to see come into a business, within a predetermined amount of time, and is a very important part of a PR firm business plan.

Publicity goals

Publicity goals are standards for achieving certain levels of publicity through specific media outlets by a PR firm, but are different for each publicity campaign and need to be pre-determined by both the PR firm and the client.

Press releases

A press release is an announcement of an event, performance or other newsworthy item that is issued to the press by a PR firm.

Media contacts

Media contacts are business relationships with members of the media that have the power to get publicity for a client through media outlets, such as radio, television or print. Developing media contacts is one of the most important determinants of success for a PR firm.