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Information is freely available from any number of sources throughout the Internet. Your small business can benefit from this information through the creation of data mashups. Data mashups combine information from multiple sources to create a cohesive picture of a desired situation. This can be as simple as combining a pollen and ultraviolet ray forecast from a weather website or as complicated as pulling trade information from companies across various stock exchanges.
Data mashups are highly tailored aggregates of information that pull knowledge from multiple sources to attempt to assemble customized reports on a topic. Small business owners may use these for market research to avoid potential blunders or test new product ideas. Savvy entrepreneurs may also pull information from social media networks in order to determine what new products are receiving positive feedback from regular users.
Your small business may quickly gain market share in its industry through the use of data integration. Business owners must determine which available sources of information best pertain to their situations, and then assemble mashups from the various statistics provided. Market analysis techniques change constantly, and Business.com remains a great source for the latest information on data mashups and other opportunities for your small business.
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