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Service providers and tools for monitoring web site and network functioning and uptime.
AT&T Synapse Phone System

Support up to 100 users Improve operations & sales.

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Monitoring Your Web Site Activity

Web sites and the computers that visit them generate an electronic "trail" of sorts that can deliver a bevy of useful information to anyone wanting to improve their business' online performance. Here are some ways to monitor traffic and tips on what traffic analysis tools can do for you:
  1. Count the number of visitors you have each hour, day, week and month
  2. Track the number of unique visitors you receive
  3. Report where your visitors came from
  4. Track sales campaign effectiveness

By analyzing your Web site traffic patterns, you can see which pages and products people are most interested in. If, for example, you have a high number of people visiting a product page but they do not buy, finding the problem is the first step to solving it. Traffic patterns can also help you understand which promotions are working best. For example, you can easily learn how many customers are referred to your site from one of your online ads.

Choose a Traffic Analysis Tool

Your most robust option is to buy a dedicated Web traffic analysis solution that comes with customer support and can expand as your business grows.

Consider a complete ecommerce solution

NetCommerce, from NetSuite, is a popular Web analysis solution for small business that can turn a static site into a much more sophisticated, dynamic ecommerce portal.

Leverage your Web log information

Nihuo Web Log Analyzer uses Web logs to provide you with key site analytics. Costs just $99 for a single-user license.

Use a Free Site Analysis Solution

There are some free Web analytics tools you can use, although they tend to have limited if any technical support.
  • Many website hosts also provide built-in site analysis tools as part of your service, so evaluate your provider's solutions, too.
  • For more in-depth instructions and strategies, check out Eric T. Peterson's Web Analytics Demystified Blog.