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By analyzing your Web site traffic patterns, you can see which pages and products people are most interested in. If, for example, you have a high number of people visiting a product page but they do not buy, finding the problem is the first step to solving it. Traffic patterns can also help you understand which promotions are working best. For example, you can easily learn how many customers are referred to your site from one of your online ads.
Web site and network monitoring is a popular tool used by many companies. Business.com can help you find the correct information on this topic. Many businesses have turned to monitoring to determine which practices are attracting the greatest number of customers. Monitoring can reveal the number of unique visitors and how they found your site. If you create an advertising or marketing campaign, then monitoring can help you judge its impact.
Web site and network monitoring can be done through the use of many tools. You can purchase them from several suppliers and install them on your sites. Business.com recommends evaluating several tools before selecting one. There are free tools, but they may not fit your needs. Alternatively, you can purchase software to analyze your web site and network. It can help you study all of the traffic. You may want to think about buying something that will grow with your company in the future. Limiting yourself to tools that are too small may not be enough later. You may find free trials from some of the software companies. Business.com encourages you to visit the links on the left to learn more about these monitoring products.
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