Individuals working in sales face the difficulty of finding new business leads. Having a plan of attack, however, allows one to work efficiently and effectively in generating new construction sales leads. One can utilize a variety of methods to reach their leads, such as obtaining residential, commercial and industrial building permit activity, attending construction trade shows, purchasing mailing lists, contracting with list brokers, utilizing radius marketing systems and online construction search engines.
Email autoresponders are a computerized marketing tool that allows a business to send emails to potential customers at predetermined intervals such as 1 day, 3 days, or one week. The process begins by the potential client submitting their email address via a "request for more information" form on your website. That submittal triggers the autoresponder program to begin sending emails to the client containing information about your business, services you provide and existing client testimonials.
Construction trade shows
Construction trade shows provide an outlet for sales people to network with a variety of individuals in the construction industry such as architects, contractors and owners of building supply stores. Construction trade shows focus on various aspects of the construction industry such as commercial interiors, green building products and other building maintenance and renovation materials.
Construction mailing lists
Purchasing a construction mailing list, whether in standard mail, email or telemarketing format, allows those working in sales to effectively and efficiently reach architects, contractors, subcontractors and others in the building industry.
Individuals working in sales may contract with a list broker to handle their marketing activities from start to finish. List brokers access relevant databases or, if need be, develop a database based on criteria provided by the client.
Radius marketing system
A radius marketing system targets potential customers within a specified geographic location. This process is particularly useful for those in the remodeling industry because it allows them to query homes constructed within a specified period, such as 10, 15 or 20 years ago, whose owners may be interested in updating their kitchens, bathrooms or flooring.
Online construction search engines
Online construction search engines serve as a means to connect individuals seeking business opportunities with those individuals in need of construction services. Those working in construction sales can query potential job opportunities by project type, geographic location, start date or value of project. Contractors can also advertise their services on online construction search engines so individuals in need of a specific service can contact them directly.