No matter what you insure, you will need new leads at some point in your business in order to increase your insurance sales. You can collect your own leads with lead generation software, or you can pay a service to provide you with a list of insurance leads. Either way, you should know the basic terms that are popular when it comes to leads in the insurance industry.
Insurance lead generation
You might turn to insurance lead generation when you are running out of sales leads. Insurance lead generation results in a list of potential clients that appear interested in the type of insurance you are selling.
An exclusive lead is only sold to one person per generation company, which means no other insurance agent will have it. An exclusive lead is usually the most expensive kind of lead because the prospect has not been contacted yet.
Insurance lead delivery
The best time to receive your lead is as soon as possible. This is why real time leads are great, as long as they can be delivered to you fast. Quick insurance lead delivery means you might be the first agent to call the lead.
Qualified insurance lead
A qualified lead is one that has been double-checked to ensure the information is accurate and the lead is interested in buying insurance.
Live transfer insurance lead
A live transfer insurance lead is a fresh lead that has shown interest in your product. Once the lead provides information, it is verified by your lead list company. The call will then be transferred to one of your insurance salesmen.
You can ask a lead generation company to filter each insurance lead for certain information that is desirable to you. For example, filtering by age might be of interest to you if you sell health insurance, while filtering by number of car accidents might be better if you insure autos.
To learn more about lead generation for insurance, visit our guide, "Making the Most of Sales Leads."