Architecture trade show marketing can increase the value of your exhibitor fees by pumping up your architectural trade show traffic. Bring more visitors to your booth to make architecture trade show sales by offering special architectural trade show promotions and passing out useful architecture trade show giveaways.
Take advantage of architecture trade shows advertising in the directory or as a sponsor of the show. Architecture trade show giveaways will keep your name in front of your prospects long after they leave the show and help as you make your architecture trade show follow-up calls. Utilize every avenue available to increase architectural trade show traffic with a number of targeted architectural trade show marketing vehicles.
1. Send out notices of architectural trade show promotions
2. Ask about architecture trade shows advertising opportunities
3. Leave an impression with architecture trade show giveaways
Let your clients know about architectural trade show promotionsMany trade show exhibitors offer short-term specials to visitors who make a decision to buy during the show. Send out emails and announcements letting your clients know what kind of offers will be available at your booth during the show. Add your architecture trade show sales and promotions to all your other advertising copy leading up to the date of the important trade shows.
Purchase additional architectural trade shows advertisingMost trade shows are put on by non-profit associations that rely on member sponsorships to pay for the hall and all the expenses incurred in putting on a major trade show. Sponsors usually receive additional marketing opportunities by having their name placed prominently in show marketing materials and the architectural trade show guide.
Send visitors home with great architectural trade show giveawaysMost every exhibitor will have some kind of promotional item to give to visitors. Giveaways range from inexpensive pens and sticky notes to mugs, caps and bags. In addition to the cheaper architectural tradeshow giveaways you hand out to every visitor, keep some better quality items under the table to give to more serious prospects so they will remember you when you call on them later.
- Ask the trade show sponsors for a better spot for your exhibit booth if you agree to buy extra architecture tradeshows advertising. Placement on the trade show floor can make a big difference in the amount of architectural trade show traffic you receive.