Audience Interest Factor: Rule of thumb for estimating the number of people likely to visit your trade show booth. That number leads to guidelines for how large of a booth to get and how many people you will need to adequately staff it.
A/V: Audiovisual equipment, including computer monitors, televisions, flat-panel displays, DVD player, music player, etc.
Advance Rates: Discounts for paying exhibit service contractor in advance of the event.
Advance Receiving: Location where displays and other freight are sent for temporary storage prior to start of the trade show. Freight is then shipped to the trade show site a short time before the show starts.
Aisle Signs: Identify aisles by number or letter. Serve as "address" for individual booth locations. Aisle signs are typically suspended from the ceiling.
Backwall Exhibit: An exhibit back-to-back with another exhibit or against a building wall.
Banner: Suspended panel, usually made of fabric or panel, that serves as a sign or decoration.
Build and Burn: Booth designed and built for one use only and then disposed of.
Cartage: Fee for moving display components over a short distance within the exhibit.
Corner Booth: Exhibit space with exposure on at least two aisles.
Cross-Aisle: An aisle at right angle to a main aisle.
Display Builder: Two-story trade show display.
Drayage: Movement of exhibit materials from shipping/receiving dock to exhibit setup location and back to dock for return shipment.
Exhibitor Appointed Contractor: Hired by an exhibitor to perform trade show services in lieu of exhibit contractors hired by trade show management.
Floor Marking: Indicates space allotted to set up an individual trade show display.
I&D: "Installation and Dismantle" of a trade show display; also called "set up and take down."
K.D.: Knock Down. A trade show display with multiple components that must be assembled on-site.
Light Box: Enclosure housing lighting underneath a translucent facing material used to light up signage or graphics applied to the facing.
Press Kit: A collection of press releases, product announcements and other marketing materials for distribution to members of the media at the trade show.
Rail: Low wall (often three feet high) that divides exhibits.
Return Panels: Side panels joined perpendicular to a back wall.
Scrim: Fabric that is opaque when lighted from the front, but transparent when lighted from the rear. Often used in displays.
Security Cage: Used to lock up stored materials.
Service Kit: Packet of show-related information and order forms provided to trade show exhibitors.
Show Break: Time when show ends and display dismantling begins.
Skirting: Decorative covering around bottom of tables or risers.
SWAG: Stuff We All Giveaway. Promotional items given away by exhibitors.
Teardown: Dismantling a trade show display.
Valance: Overhead banner that serves as a light baffle.