Police trade shows are an ideal place to highlight security related items, even if you don't think police departments will be interested. You can still make valuable contacts for your product at the tradeshow. For example, if you are selling a personal alarm, police officers may recommend your product to people worried about an attack.
You should begin to prepare for the police trade show well in advance of the event. Consider the following suggestions to help you get ready:
1. Showcase your product or service at well attended police trade shows.
2. Grab the attention of trade show participants with a visually appealing exhibit.
3. Make people remember your company by choosing appropriate promotional items.
Choose the police trade shows you will attendIn some cases, you may only be able to attend one or two police tradeshows a year. Choosing the most appropriate police tradeshows to attend is vital if you want to call the tradeshow a success. When you are choosing the shows you want to attend, consider the police trade show information, including location, dates and guaranteed attendees, prior to making a commitment. If you are a Federal agency or sell items suitable for Feds, a trade show for city police would be one you should pass up attending.
Get an exhibit ready for the police tradeshowHaving a booth that stands out in the crowd is a sure way to get more people to stop by it. Even if you only attend one police trade show a year, purchasing a custom made exhibit is usually a good idea, especially if you will use it year after year. Many exhibits can get a cosmetic upgrade by simply changing the display banner if you want to look like you have a new display every year.
Purchase promotional items for the police tradeshowHanding out promotional items at the police trade show is the key to getting people to remember your company. When you are purchasing your promotional products, choose items that are inexpensive to give out people who are only there to collect freebies and get items that are more expensive for potential customers or clients.
- Consider having a full service exhibit company set up your police trade show exhibit if you don't want to have to set it up and take it down.