Presence at a trade show or convention can be a valuable investment of time and money for businesses. Not only do you get the opportunity to be surrounded by other companies that are relevant to your industry, but the potential for new business and partnerships is huge. You’ll be meeting with clients old and new as you also learn about new companies, and network like crazy.
Now that you’ve decided to attend a trade show, there is a lot to consider. Booth presence can be a pricey endeavor, with costs adding up quick. In order to make your experience both cost effective and successful, you’ll need to make a lot of decisions. Use our Trade Show Comparison Checklist to help decide what makes the most sense for your business. Download it now for free!