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Teens are a popular marketing demographic because they tend to have a high amount of disposable income compared to other groups such as college students or middle class workers.
Marketing to teens is lucrative because they still live at home, which means they don't have to pay rent and living expenses, but many of them have part-time jobs or allowances.
Having teen consumers can help launch little-know products into the national, or even worldwide, sales markets because teens are highly visible, very chatty customers.
Teens also have a tendency to buy what their peer buy, in an attempt to seem in style and a part of their friend's lives. The website Business.com offers a number of tips on creating products and marketing tips that appeal to today's teens.
Different kinds of teens are attracted to different kinds of products and advertisements. Some teens crave excitement, while others are sentimental and enjoy having their heartstrings tugged. Teens respond will to repetition in marketing because they have so much on their minds it takes several times for a message to stick.
When marketing to teens, advertisers may use popular music, movie stars, TV personalities and sports heroes. This star power attracts teens and gets them to pay attention to marketing messages, and ultimately, buy the brands.
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