Making the Most of Luggage Tags

Promoting your business with luggage labels
By Trisha Schulz Custom luggage tags can act as traveling advertisements and promote your business around the world. If your customers, employees or business prospects travel frequently, providing them with custom and professional luggage tags can be an effective marketing campaign.

Travelers may only give business luggage tags a glance, if that, but a strategically designed tag can be effective especially if it can stand out from the rest. Also, don't underestimate the functional value of a good luggage tag. Your customers can appreciate the security of having their bags labeled effectively for easy check-in and pick-up.

Use the following concepts in your use of promotional luggage tags:

1. A luggage ID tag usually lands on a bag permanently so your logo or promotional message has the opportunity to be seen many times over and in many different locations.

2. Not only can a personalized luggage tag reinforce your brand; it may also build business in the long run.

3. When distributing a travel luggage tag to prospects or clients, consider offering an incentive to visit your company's website, such as a special deal or travel promotion.

Bump up the class factor with a leather luggage tag

Available in different colors, a leather luggage tag can be imprinted with your company logo and other information. Some of your clients may prefer the look of a leather tag as it is sometimes deemed to look more professional over a plastic or other crazy-shaped option.
Try:  Curry's Leather Products and PrintGlobe supply leather luggage tags that can be customized for your business promotional needs.

Develop baggage tags with a unique shape

Round or other odd-shaped luggage tags get the job done in quickly identifying luggage from a carousel. They also reduce the chance of others' picking up the luggage by mistake. Depending on your business and prospective clients, you can use different shaped images that also relate to your business message or marketing objectives.
Try:  RushKing Promotions and Sharper Brand both offer round versions of luggage tags. Sharper Brand also has a spinning wheel where the user can change the information they want displayed.

Customize your clear luggage tag with plastic or lamination

Something as simple as laminating a business card is a great way of making the most of luggage tags. Many plastic and laminated options exist. You can still customize the look you want with a promotional logo and message as well.
Try:  WestSky Promotions and Connecticut Laminating offer plastic versions of luggage tags that are laminated over your business card or other logo information.

• What customer doesn't love a freebie, especially if it's something they'll use all the time? Making the most of luggage tags as promotional items is a win-win. Every time your customers travel, they'll think fondly of your company in that you gave them the free tag. When they go to choose a service in your field, they'll most likely repeat business with you.