Purchasing Resources for Travel Agencies In Australia

Travel Agencies in Australia Key Terms

Improve your working relationship with travel agencies in Australia
By Virginia Franco, Freelance Writer Australia is a popular tourist destination for travelers from all nations. To garner attention, travel agencies in Australia must work to promote the country and its appeal globally via a host of trade events and publications. In addition, the nation's travel agents must well-represent the country in terms of their knowledge.

Understanding the terminology that you are bound to come across is helpful if your business interacts with travel agencies in Australia, or you are interested in expanding your marketing efforts within the Australian tourism industry. The travel agencies in Australia key terms listed below may help.

Aussie Specialist Premier Agent

The designation of "Aussie Specialist Premier Agent" is certified by Australia's Tourism Authority. These agents must meet specific criteria before they can become certified.
Try:  The Australia Travel Specialist Network only features agents with this certification, and discusses the qualifications of these agents on its website.

Australian Tourism Exchange

The Australian Tourism Exchange (ATE) is Australia's premier travel trade event. The annual event provides high value to the Australian tourism industry by showcasing Australia to the world travel trade.
Try:  Visit Victoria is the official website for Melbourne, Victoria, Australia, and features information important to travel agencies in Australia about the ATE.

Queensland Holidays

Queensland Holidays is the official website for Queensland, also known as Australia's "Sunshine State." The website is full of invaluable resources for Australian travel agencies and includes downloads and news feeds to keep agents abreast of what's happening.
Try:  The entire Queensland Holidays website is managed by Tourism Queensland. The Travel Tools tab provides valuable information for travel agencies.

No Leave, No Life

Known by its full name "No Leave No Life Great Aussie Holiday Deals," this publication is regularly inserted into Australian magazines and newspapers and is available online. The publication showcases the Australian tourism industry, promotes travel deals throughout Australia and is a great place for travel agencies to advertise. The goal of the program is to encourage Australians to travel within the country and unlock stockpiled vacation time.
Try:  The Australian Government Minister for Tourism discusses the launch of the No Leave, No Life program. Scroll down to read his ideas on opportunities for travel agencies, where he states "I want the Australian tourism industry to showcase its wares."

Tourism Australia

Tourism Australia was established in 2004 by the Australian government. Its mission is to promote Australia as a travel destination and to provide research and forecasting information for the Australian travel industry.
Try:  Tourism Australia's website contains research data and a list of publication downloads that are invaluable to travel agencies in Australia.

Australian Federation of Travel Agents

The Australian Federation of Travel Agents (AFTA) represents the interests of Australia's travel agents. The organization also promotes tourism and travel to Australia.
Try:  Membership in AFTA offers many perks, including access to an Industrial Relations hotline and even business insurance.

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