Who doesn't recognize the workers in brown shorts and shirts who deliver packages? The UPS uniform is instantly recognizable and establishes brand loyalty. Thirty-two million Americans go to work in a uniform, and if you want your business to join that group, here are three things you need to know:
- Uniforms can protect, identify, and foster team spirit.
- You have a legal right to require a uniform, but you must pay for it if your logo's on it and can't be used elsewhere.
- You can require a security deposit for uniforms, up to the replacement cost. You must return the deposit with interest when your employee turns in the uniform.
Design and approve a logo entirely on-lineFirst impressions count. Wow clients with your logo embroidered or heat-sealed onto clothing.
Comparison shop for the best dealFive or six uniforms, designed to last three to five years, will set you back $150 to $250, not counting the cost of cleaning and repairs. If you rent uniforms, you'll most likely be billed a flat rate you've negotiated. Uniform rentals run $200 to $300 per employee every year.
Use a supplier who specializes in your industryYou'll find more choices and possibly lower prices among vendors who exclusively deal with your industry.
Quality countsHigh-quality uniforms last longer, but you'll pay more. Most are made of a cotton/polyester blend, with a matching color shirt and pants.
In harm's way? Get flame-resistant uniformsWorkers in manufacturing plants may need flame-retardant uniforms to help protect them on the job.
- It's cheaper to buy uniforms than to rent them.
- If you rent uniforms, save money by choosing a firm along a route already being served or nearby.
- Uniforms can set you apart from the competition and project a professional image. But remember: It can also result in too much uniformity of thinking. Prisoners also wear uniforms.