You went through the rigorous process of creating a stellar company website from design and branding, to copywriting and coding. Now that your online entity is up and running, the battle is all but won, right? Wrong. Without proper monitoring, your company’s web presence could be doing very little to contribute to it’s success. Web analytics are a vital piece of the online puzzle, especially for small to medium-sized businesses.
According to a study SiteApps in January 2013, 75% of SMBs did not use an analytics tool to measure website performance. This same survey also found that 49% don’t feel they need to improve their websites. Without proper metrics, these SMBs are basing their thoughts off of opinion or assumption, which any business-minded person would advise against.
Though web analytics can be challenging to understand at first, there are a number of solutions available that can help you optimize for success. In order to help you understand the ins and outs of web analytic options, we created the “SMBs Sound Off About Web Analytics” e-book.
In this guide, you’ll find important information on:
- Why businesses need web analytics
- Analytics metrics usage among SMBs
- Difficulties with web analytics
- What is big data, and how are businesses using it?
- What you can learn from web analytics
- Top web analytics tools
- Top trends in web analytics