Want to see the future of picturing products online? Visit the website of one of the companies specializing in 360-degree product photos, virtual reality (VR) images, user-controlled product zoom, hotspots and multi-media VR that also combines sound. Forget flat, boring 2-D images. This stuff will bring a new "cool factor" to your website, and can literally put you into a different dimension from your competition. Businesses using 360-degree product shots are producing huge benefits such as:
- Longer time on site
- More clicks and more sales
- Fewer returns
- Fewer calls and emails asking product questions
Eva-Dry, a maker of mini-dehumidifiers that work by absorbing moisture in renewable silica gel (so no spills or leaks), had a problem. Customers seemed to love the product, but many prospects just didn't get how it worked. They wanted a way to demonstrate online; let the prospect hold the product in their hands and examine it.
They also needed to tell the story of how the product works. Hotspots for their 360 degree product rotation photos including "hotspots" you can click for specific details, were the answer. With two or three clicks, the user knows how the product works and how to assemble it. This has greatly reduced Eva-Dry's phone and email questions and lowered product returns.
360-degree images show your product from every angle, giving you a photo representation in 3-D. And that's eye-catching for customers. You can even add sound. Listen to baby Molly as she plays in her child seat.
Hotspots and user-controlled zoom help you showcase a product in the best light and size. These days, most customers have high-speed web connections and they expect more from their online stores. This is the kind of experience that can set you apart from the e-commerce crowd.
Costs vary widely, depending on the type, quality and size of the image or VR photo you want, including the number of images per row. Expect to see prices starting at about $49 per product (object) and moving up to hundreds for higher quality and different visual effects.
The lineup of companies offering this service is growing fast. They include Photospherix, MediaSpin360, WebRotate360, Flipside Studios, 3Drev and 360USA, among others. Check out their examples and portfolios online. Amazing stuff. Check these examples at MediaSpin360. Here's how Folding Bench uses it.
How do I give customers a closer look. I need detail, not different angles. With the "zoom" feature, Photospherix, for example, is able to generate files for your web site, giving customers the ability to zoom and pan a high quality digital detail image of your product, without having the overhead of large files. See some examples in action here.