A great logo design creates brand recognition and customer loyalty that if presented correctly, can last for decades. The first step to creating the perfect logo for your business is to determine what is most important to you. What colors do you want to use to depict your brand? What type of symbol? With so many options to choose from it is important to ask yourself these questions before you get started. It all has to work in unison: the symbol, the color choice, and the message. Without getting all of these elements correct the logo simply won't work. By breaking your logo into two categories you can keep your design on track for success. Related: Print your new logo! Compare printing service providers.
Color is More Than Meets the Eye
Ever walked into a room and become instantly alert? Or better yet, have you ever walked into a room and felt an overwhelming sense of calm and relaxation? Chances are the way you felt was influenced directly by the color in that space. Colors, whether on paper or all around you, impact how you feel about a place or product. The color of your logo is not something to be taken lightly and you want to make sure what you choose appeals to your audience and will fit your brand message.
- For instance, the color blue can portray a message of intelligence, trust, serenity, reflection, and calm. What wonderful characteristics for a business that provides a service dealing with craftsmanship, dependability, tranquility or relaxation. Blue can promote a feeling of being "safe" and "taken care of."
- If you are trying to promote a fitness center, you would want something more stimulating like red or yellow.
- Dealing with the outdoors? Nothing promotes growth and landscapes quite like the color green, which can mean universal love and peace.
Never underestimate the power of color. Its impact is psychological and can instantly change the way your brand is perceived. One simple, impacting color goes a lot further than an array of four. Stick to one, two or three.
Images Paint Your Brand Picture
The number one problem with logos is design getting too intricate. Owners naturally want to depict as much information as they can in any kind of marketing, but less really is more in this case. That doesn't mean just sticking to a basic square or circle to depict your message; it just means finding an image that is versatile and can be displayed consistently on all different types of mediums. Remember, you won't always have control over where your logo is seen. From billboards, computer screens, letterheads and t-shirts, it needs to look great every time wherever it is displayed. Your options for designs are really endless.
You can choose a symbolic image that you feel relates to your brand, you can pick a literal image that instantly depicts what you do, or you can choose to use initials in place of an image. There is no right or wrong answer as to which would work best for your business and it is really a matter of going through the logo process to determine what feels right to you. What works best with your company name and color scheme in the end might be an image you hadn't envisioned.
Be confident in the design you choose because who knows your brand better than you? At the same time, don't be afraid to pass it around to trusted colleagues who have a habit of being honest. Taking constructive criticism is pertinent to your brands future success.
Author Bio: Amber Schmechel is a business writer who focuses on topics such as branding, logos, and entrepreneurship. She is the Public Relations Director at www.LogoGarden.com.