Websites play an increasingly important role in businesses today. In fact, 46% of people polled by Stanford Persuasive Technology Lab said that website design is the top criteria for determining company credibility (Tweet This). With this in mind, it's vital that your company's website presents a good face for your business. Here are some simple ways to make sure your business website is well-designed.
Make it mobile-friendly
Studies show that 28% of all web traffic comes from mobile devices, with that percentage on the rise (Tweet This). Smartphones are quickly becoming ubiquitous, and customers are using them more frequently to access web pages and conduct business. If a website isn't mobile-friendly, these customers will quickly leave and find another site that meets their needs. With the number of mobile users rapidly growing, your business can't afford to overlook the need for a mobile-friendly website.
Make sure the purpose of your site is clear
When customers reach your site, they should immediately be able to tell who your company is and what the purpose of the website is. If the purpose for your site is confusing -- if users can't figure out what they're supposed to do, what your company is about, or how to find information - customers will quickly lose interest and move on. When your website clearly shows what your company is about, users will want to know more.
Keep it simple, streamlined, and easy to navigate
Invest the time to run user tests in order to make sure your site is easy to use. Get rid of any content deemed excess or unnecessary. If the layout of your website is confusing, making it too easy for users to get "lost", you'll just end up with frustrated customers. Simple and streamlined is your goal -- your customers will appreciate it.
Don't get too wordy
Long blocks of text on web pages cause readers to lose interest. People are looking for quick bites of readable information online, not long, prosy paragraphs. If you have a lot to say, divide up the text into readable chunks and intersperse pictures and quote blocks if appropriate. This makes text much more palatable to online readers. Smaller chunks of information will keep readers interested and less likely to miss content or lose interest entirely.
Know your customers and track stats
To keep your website of interest to your readers, know the demographics of those who are visiting your site. Try to appeal to those groups when putting forth website content. And if you keep track of how your website's stats are affected by the changes made to your website, you'll be able to make the best choices towards overall improvement.
Integrate with other platforms and update regularly
If you're using social media sites or other web platforms, tie them into your website to boost traffic, interest, and participation. And rather than just having a static web page, post new content on at least a somewhat regular basis. New content will keep readers interested in coming back to engage with and learn more about the company.
Maintaining an online presence is a huge part of businesses today, and website design is an important part of a business's online image. By ensuring that your business's website follows these tips, you'll be helping your company succeed.
(Image via freedigitalphotos.net)