Here are eight ways that your website may be falling behind the times, along with sure fire tips for keeping your website relevant and effective.
1) Your site is set up to please search engines rather than users
The new SEO philosophy is... don't over think SEO. The major engines are focusing on quality experiences for their users, and their algorithms are effectively enforcing this new strategy. Get rid of pages that are set up as SEO bait, and lose the old or low quality pages. They're hurting your site. Instead, focus on fresh and relevant content as discussed below.
2) You're not driving leads, or at least social follows, on every single page
If you're not enticing new visitors to share their contact information, chances are you're going to pay for them over and over again. Give new visitors a reason to register by enticing them with content, newsletters, free trials, free demos, etc., and use email to bring them back to your site.
3) Your value proposition is unclear
Much less is much more on your homepage, which should be clear, concise, and contain up-to-date content about your products. Ideally your site promotes a single product or service with a strong pitch on the homepage, and requires users to either scroll down or link to new pages to learn more.
4) Your site is mainly text and a few images
Rich media helps with both user engagement and search engine ranking. This isn't exactly breaking news. Visual marketing is on the rise, and it's important to include video, visuals, infographics, reports, and slide shares on both your site and blog.
Related: The Rise of Visual Marketing
5) Your site content is stale
These days, it's absolutely critical that your site is up-to-date with new content. This could be on your homepage or simply on your blog. As long as your blog is on the same domain as your site, users and search engines view it as part of your site and will reward you for the fresh content.
6) Your site isn't responsive
The days of creating separate mobile sites are over, and creating expensive Apps isn't necessary. There is now a much simpler and less expensive alternative: responsive design. Use responsive design to ensure your site works on all devices.
7) Your social profiles aren't prominently displayed in your navigation
By now, you've probably set up social pages for your business on one or more social platforms. You need to prominently promote these pages on your site navigation so that you can convert visitors to followers to leads to customers.
8) You don't AB test
Reap huge increases in conversions and registrations from a few basic tests. Tests can be set up easily with VWO and Optimizely.
All memes were created by the author using memegenerator.net