The athletic footwear industry encompasses a broad spectrum of different kinds of shoes used for different sports and activities. Athletic shoes are worn by men and women for everything from running and hiking to sports like basketball and golf.
When selling athletic footwear it's important to know how to help a customer find the right shoe for their athletic needs and also to ensure a proper fit. A salesperson's athletic footwear education and training should include the following:
1. Understand how to properly fit athletic footwear to a customer's foot.
2. Learning what style of sneakers are best for each sport or activity.
3. Keeping abreast of major innovations in the athletic shoe business.
Study guidelines to learn the proper fit of sneakersWhether offering womens or mens athletic footwear, understanding the proper fit is essential. Every customer's foot is different, so it's important to understand how to fit running shoes properly.
Become knowledgeable about the proper use of athletic shoesKnow what style of shoe is best for each sport and what features help with accuracy, speed or maneuverability. Tennis shoes are lightweight with traction on the bottom to allow players to move easily on the court, while golf shoes have special cleats on the soles to give the golfer stability. Learn about different styles of athletic shoes to better serve all kinds of athletes.
Stay on top of the latest athletic footwear trends and innovations with industry associationsIn order to stay competitive, and keep your customers happy, it's important to keep up with all of the latest developments in the athletic footwear industry. Industry association involvement and trade show attendance will keep you and your staff on the cutting edge of both mens and womens athletic footwear.
- Other great sources for athletic footwear education and training are top athletic footwear industry publications, such as Footwear News.