Once considered a luxury, fragrance products now occupy nearly every aspect of our lives. Whether it's in our dish soap or a highly prized perfume, we are generally attracted to pleasant scents.
Why not then take advantage of the popularity of fragrance and include colognes, perfumes and other fragrance products, such as scented lotions and creams, in your small business?
When choosing fragrance products, consider the following:
1. Are you carrying a variety of fragrances?
2. Are your fragrances appealing to both women and men?
3. Are you stocking new fragrance arrivals?
Choose women's perfume for your businessWomen's perfumes generally fit into six categories: florals, which are from flowers; orientals, which have a more spicy fragrance; citrus scents, which project a tangy aroma; chypres, which have an earthy, sweet aroma; greens, which include sharp, grassy notes; and fougeres, which include a combination of fresh herbs and mossy ferns. Top selling women's perfumes can be found in each category. Men also often wear fougere fragrances.
Take advantage of female and male customers when promoting fragrancesWhether a man is buying women's perfume for the holidays or a birthday, or a woman is choosing men's cologne, customers often want to be assisted in selecting a product. Choose two or three top brands of women's perfume and men's cologne you want your staff to highlight with customers, whether the brands are domestic or imported.
To keep your fragrance products current, stock new arrivalsIn order to keep up with the trends, make sure your store carries a selection of new arrivals.
- Consider adding an assortment of related fragrance products, such as scented lotions and soaps.
- When assisting customers, identify a perfume's three notes (top, middle and base) since a customer will only smell the top notes when first testing a product and the middle and base notes are what give a perfume its body.