Keep your retail stock updated and fresh by staying on top of women's shoes news and trends. Women's shoe styles change as quickly as any other fashion sector, so in order to stay competitive in a truly dynamic industry you must stay one step ahead and stock your shelves with up-and-coming styles.
When researching women's shoes news and trends, it is essential to remember the following:
1. Women's shoes styles include many subcategories that vary greatly according to demographic, including women's business shoes and casual shoes.
2. While women's footwear styles come and go, there are some brands that develop a dedicated following that stands the test of time, such as Birkenstock and Skechers.
3. There are some classic women's shoes styles that are often overlooked by industry publications, like pump high heels, that never dim in sales.
Read about women's footwear news and trends in industry publicationsIndustry publications mostly target the hottest trends of the season and where to find them, but are still worth looking at even if you target a specific market like comfort women's wide shoes. You will gain insight into where the styles are headed, even if your target market won't take it to the extreme.
Subscribe to fashion magazines to look at trendy women's shoesSubscribe to the monthly top fashion magazines and see what a wide variety of designers have to offer for a very reasonable price. If your store targets business women and business shoes for women are important, fashion magazines allow you to see a wide range of trendy business styles represented in each issue.
Look online at the leading sellers in women's shoesVisit the leading footwear websites to see the tops sellers and new styles each season. This is a great way to gain insight into which shoes are top sellers in specialty markets such as women's wide dress shoes, and less trendy styles that still sell well.
Research industry reports forecasting the footwear industry, including women's footwearBased on data from previous years, market research will give you an idea of how much sales might increase, and may give you insight into specialty markets that are growing, such as women's wide width shoes. Look to these reports for growth and increased sales opportunities.
- Don't forget to take into consideration your business's target market; carefully consider how new women's shoes trends and styles can translate into products that your customers will buy.