When it comes to shoes, women simply get to have more fun than men. It's just a fact. A great pair of shoes can perk up a rotten day, and if they're comfortable and cute, you can almost bank on them flying off your store shelves.
Shoe manufacturers are now incorporating new technology to combine fashion smarts with comfort. And the Internet makes it easier than ever for shoppers, with so many styles for hard-to-fit feet, including women's wide width shoes.
If you're a retailer looking to expand into women's shoes, think about the following:
1. You'll want to look into some of the hottest brands in women's shoes, including Sketchers, Cole Haan, Steve Madden, Kenneth Cole Reaction and Naturalizer.
2. Consider flats and high heels for women's business shoes.
3. Remember to include several different price points when stocking your shelves.
Choose a variety of styles in women's business casual shoesWomen have so many choices available to them when it comes to fashion, and shoes are not exception. In business casual shoes, women have the choice of fun flat styles in fabric, suede, leather or mixed materials. Then there's wedge styles that combine the comfort of a flat with a lovely lift for the leg.
Stock up on high heels for women who mean businessLook for peep-styles and slingbacks, as well as patent leather and platform heels in women's shoes. Pointy-toe styles are still in, but they can be especially cruel for women with wide feet. Make sure you have plenty of women's wide dress shoes and narrow styles on hand to accommodate all sorts of feet.
Add some fun women's shoe styles to your shelvesAnd now for some fun. When the workday is over, women love to relax in shoes they can kick on and off quickly, but still look neat just in case they run into an important client. Give your customers shoes with high "kickability" factor including clogs, slides and track-style sneakers.
- Make sure to stock up more on common women's sizes from sizes 7-9 in average widths and women's wide width shoes.