Trends come and go, but one thing that has stayed true throughout the years: people meet, fall in love and pop the question with a diamond wedding ring in hand. Why not take advantage of this steady course and incorporate wedding bands into your business? From diamond wedding rings to a gold wedding ring collection to a wedding ring set that incorporates all of the important wedding jewelry pieces, there are a variety of different niches you can explore, all at different price points.
Before you enter the wedding ring game, examine the type of jewelry that currently sells at your store. Do high-end designer items fly off the shelves, or are your customers more inclined to purchase lower-priced, standard designs. Once you’ve come up with a game plan of what to offer at what price point, you’re ready to stock up. Here are some areas to consider:
1. Offer diamond wedding rings or engagement rings for women.
2. Consider a wedding band collection, including mens' wedding rings.
3. Check out wedding ring set designs.
Stock up on diamond wedding rings or engagement ringsThere are few things more exciting than asking your best gal to marry you. Assist those nervously excited clients by offering a wide variety of diamond wedding rings or engagement rings in your store.
Feature a wedding band collection in your inventoryAfter engagement comes marriage; but first, there's all of those wedding-planning headaches. Take some of the burden away from your customers by giving them a ton of beautiful wedding band choices.
Consider wedding ring set options in your collection of wedding ringsSome customers take comfort in purchasing all the rings for their wedding hoopla in one sitting. Wedding rings sets can also be a more affordable option for those on a tighter budget.
- Always offer to clean a customer's engagement ring or other jewelry when shopping for wedding rings. This extra touch goes on long way toward making couples feel comfortable in your store.