More precious than gold, platinum jewelry is beautiful and durable. With its natural properties, platinum jewelry is resistant to wear and tarnishing. Rare and elegant, platinum jewelry is typically considered the absolute best in precious metal jewelry, with a popularity that is widespread.
When considering a purchase of platinum jewelry for your business, to offer the best for your clients, keep the following in mind:
1. Almost any ring that you sell can be re-set in platinum, regardless of how you presently have it set.
2. When clients purchase a diamond ring, encourage them to choose a platinum setting; this is an excellent way to ensure the security of the diamond, by far the most expensive part of the ring.
3. Because platinum is typically 95% pure (as opposed to about 75% purity in 18K gold) it is an excellent choice for your clients who have may allergies or sensitive skin.
4. In addition to its strength and durability, platinum is pliable, and you can fashion platinum jewelry into unique mesh designs due to this quality.
Offer custom-designed platinum jewelry to sell to discerning customersTimeless platinum jewelry is even more precious when it is created in unique, one-of-a-kind designs.
Buy wholesale platinum jewelry onlineFind beautiful platinum earrings, platinum bracelets and platinum necklaces at wholesale prices.
Offer platinum jewelry first to your clients; precious gems should be set in platinumPlatinum is strongest, safest setting you can choose for your precious gemstone; emphasize this to your clients.
Meet platinum jewelry wholesalers at trade showsAttending jewelry trade shows can give you the chance to meet and build relationships with smaller wholesalers of platinum jewelry.
- Store platinum pieces separately from other jewelry that you offer.
- Be certain that your platinum jewelry is adequately insured under your business's insurance policy.
- Over time, platinum develops a natural, aged looking patina. You can remove it with professional polishing, but many people desire the patina over the high gloss finish.