How do I add content to my website?
Ive just read that adding your own content to a website is a great way to use keywords to increase your ranking. I also read you can outsource the writing of these articles to other sites like odesk.
Does anyone know which software is best to add an article or do I simply add it as an additional web page to my site?
Anyone have experience of hiring writers from odesk or élance - how would they write if they're not experts?
Why don't you install and configure some good content management system that will help manage your content. The most popular CMS being "Wordpress"- https://wordpress.org/ built on PHP, has a huge community and when you’re ready for more there are thousands of plugins and themes.
I would not suggest you seek any freelancers if you know your job or niche. You basically can't find a copywriter for less money. So would be great to start on your own.
I would suggest a software which can help you a lot but mainly they are Article Buddy, Grammarly, and WordAI.
Blazho from Exai
It's best to create a blog with either your best or your least selling products. If you're working with an SEO it would be easier for you to find out which product you want to focus on. If you want to try how blogs would help your business, I would suggest to get a "guest" blogger and see how that goes. If it greatly affects your web traffic that would be the best time to get an in house content writers.
My suggestion is to create an additional web page on your site. This works best if you also want to generate traffic to other blogs.
Try WordPress. We are using WordPress for our online software store and its currently doing great wonders.