Although I'm creative, I'm spending most of my time starting up my professional services business - are there any website(s) that offer free logos?
I want a unique logo to represent my professional services business - my time and resources are very limited. I would like referrals on websites that offer a choice of free logos.
It's very unprofessional in a business forum for laymen to express their "opinions" when there are right and wrong answers that all professionals know.
Design BA diplomas, after all, are not handed out based on opinions and have a higher failure rate than law and med school. And it's not for reasons of lacking "talent", but almost always failure to understand the curriculum.
People here saying they are happy with their crowd sourced $5 dollar logos are in not offering a professional evaluation of the value they received. They have not by some miracle acquired the knowledge of a design BA without putting in the years of college education and as result they are in no way capable of evaluating logos - what they like and dislike is a moot point.
Which brings me to a big reason why crowd sourced logos are a bad idea. They lack one of the most critical aspects of working with a professional - guidance through the decision process.
But more to the point, while I admit there are odd exceptions, crowd sourced logos are very seldom good work and are extremely high risk. The odds of originality are almost non-existent and the number of infringement law suites is sky rocketing, along with stories like these:
and this one purchased from 99 Designs http://www.logothief.com/2013/cerebra-picks-rolandos-brain/
Hope you're doing well today. I would highly advise against the free logo approach, as you'll most likely get a low quality, not unique (possibly plagiarized) logo that will most of all, not be representative of your services or the unique selling point you offer. Well designed logos should be thought of more as a visual representation of your brand and what it offers, and this comes with an initial consultation and an involved design process. Though it is an investment, what you'll get is more than a logo; in fact, the logo is just a small detail of the big picture that is your "brand identity".
Your brand identity involves everything your brand does: what it speaks like, looks like, etc.. It's usually designed to involve a variety of logo lockups, a specified color palette, and chosen typography. Additionally, the strength of a brand identity is shown throughout its marketing materials; each item being able to stand on its own yet is unified by your brand's unique look and feel.
As I mentioned before, these are very involved projects that are indeed an investment. But when done right, you'll have a brand identity that will help your brand create awareness amongst your supporters and competition, and that just doesn't come for free. I would expect to invest anywhere upwards from $1,500 for a well-designed brand identity. If you don't have that now, it's definitely something you'll want to save up for.
I hope this helps! I know it's not a free website, but believe me when I say those will do less bang for your buck, maybe even none. If you have any other questions regarding brand identity and where to start, please feel free to message me on here. Best of luck!
There are two words that contradict in your requirement - a unique logo and a free logo to choose from a list. Chances for a logo you get from a free website off of a list to be unique are slim to none.
And if most of the time to start your business you spend in the search for a logo, I would strongly suggest you not to start any business, because your primary concern should be doing the business. Logo does not bring you clients nor money to the table (unless you are the logo artist charging for logo creation) and be sure that you will be able to work if you simply put the name of your business in Helvetica or some other nice font and get to work. In time you will find a logo that suits you best, or have a budget to pay someone to draw a really unique one for you.
On the other hand there are a few nice people in here who offer quite reasonable prices for graphics services and they might fit your needs. i.e. there is a really nice guy you can locate here named Frinley Paul (http://frinleypaul.com/) maybe he can help.
Best of luck!
Marlena, I am in a whole different camp of thought....
If you are just starting out... I would certainly look for free or inexpensive resources... go to www.Fiverr.com and search for Logos or search for one of the freelancers named Accent ... and contact him with what you need. As the url states you can get a logo for as little as $5.00 and it could be very good.
The reason I am in this line of thought is.. since you are just starting out, your brand identity is probably nowhere close to where it will be in even a year from now...therefore I never recommend my clients to spend a lot of money on branding and marketing. And I state that firmly as a result of my own experience. I spent thousands of dollars on pretty logo's, website, marketing collateral and more... only to totally change it 15 months later because my branding finally came into clarity, after living, breathing and selling what it is I really was doing. i.e. my original branding was The Boas Group Consulting and Coaching.... and boy did I have really pretty (corporate level) materials.... but that never sat with me, or my prospective clients... and today it is Ball of Fire Consulting (and other things).
Spend as little as you can until you are certain of your value proposition, vision and personal and business brand.... then be sure to invest in the branding and marketing.
BTW - if you reach out to Accent, please tell him I sent you (I have used him for over 100 projects of all sizes)..... good luck and congratulations on your new business.
Just a quick question. If a website offered the kinds of services that you offer entirely for free, would you trust the quality of their work! With logos, like anything else, you usually get what you pay for. Free logos will NOT be unique and will NOT represent what sets you apart as a brand. Call in a freelance professional designer. It's worth it!
All my best,
Hi Marlena, Free logos can actually harm your business in many ways. It is a good idea to invest in having your logo professionally designed because it will not only add value to your business but it will position you in the marketplace as a trustworthy business professional. A well designed logo and marketing materials can actually bring in more business to you because people like to do business with people they trust. I offer a lot of money saving tips for the small business owner on my blog that will help you with your marketing and visual identity. http://vglogodesigns.wordpress.com/2014/06/27/3-must-know-tips-for-creating-your-visual-brand/
I agree with Sarah,
If you're creating a professional service business, and plan to make money serving clients, you need to invest in a Logo and Brand direction that is unique and taylor made for your audience. If you are passionate about your offerings, you should be willing to invest in the creative services of people that create brands for a living. Frankly it's insulting the way creative services are sometimes viewed with such little value. My BFA 4 year degree in graphic design was a serious investment I made in my craft, and my future. Graphic design degrees are not free. This is why I can charge in upwards of $3000 for Logo projects. A free logo is worth exactly what it costs, nothing. In fact, a generic or trite logo can actually do damage to a new business, people know a cheesy low-end brand when they see one. It fails to impress. And you only have one chance to make a good impression.
I wish you all the best!
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Being we create brand identity and marketing materials for clients of various sizes, one would think that I would be encouraging you to hire a designer. However, as a business owner, I do agree with Bernadette's philosophy and advise...with a few caveat of course.
The key is always starting with how you plan to add value to people and who is it you are serving. Clearly if your professional service is geared towards high-end clients, then how you present yourself does matter greatly. So it is worth spending at least $200 or $300 for a designer in hopes of getting something tasteful that relates to your audience.
On the flip side, if you are a startup solopreneur with no real client roster or repeat business, then it doesn't make sense to allocate significant % of your startup funds or top line revenue over a logo. Chances are, there are more pressing needs to run and grow your business. Not to mention, there are a lot of industries, where brand and presentation isn't the number one thing they notice. Not to say that it's not important, especially if you gain traction. However, depending on your niche and size of your market, often times it has more to do with how tight is your overall presentation, which includes how you present yourself, than exactly how your logo looks or appeal to people at first glance.
Ka Pang \\ Creative Director \\ VolumeSquared
Logos are a representation of your brand. They are not to be use or created lightly.
I would recommend hiring a service to do this. In our company, we created our logo in-house as we were the one's who know our brand best and we have some capabilities to design.
Keep in mind--logos do not have to be complicated. They do not have to be technically developed -- though they do need to convey you and your business clearly.
The wrong logo can give people the wrong impression first. The right logo can engrave your company brand clearly in the minds of those who you wish to reach...and that is the point.
I am happy to help toss around ideas anytime.
If you are ready to have a logo to represent your brand, I would definitely recommend saving up and hiring a designer to work with you, and create something that will last a long time. It is very hard to rebrand, and if you have a very generic mark, that a lot of other people have as well...I think it can represent your brand in customers minds.
Just my thoughts. Good luck in your venture!
Sinisa is right, "free" and "unique" contradict each other. If you want something unique then you'll have to pay for it, if you want something free it won't be unique.
You could potentially find a graphic designer wanting to build a portfolio, but in the time it would take to find one, you're better off paying for one. Time is money too.
Agree with Sarah. You only get ONE chance to make a great first impression. Hire a pro and make you/your brand stand out.
Simple answer is "probably" unfortunately I do not know them. I have found in my 40 years as a Bsuiness Consultant you get what you pay for !
Yes, I would say that free logos logos don't exist. But there are multiple sites where you can post logo contest where you can set your requirements and ideas about what you want and set a bid on what you're willing to pay for the logo design and files. I've got some really good logos designed for as little as $30. Designers will make their submission and you can rate and comment on which ones you like versus don't like and at the end of the contest you pick a winner. I've had good luck w/ freelancer.com.
Branding is only costly if you don't know what it is you want.
Once you are clear on your goal and have a single minded focus about who you are, what you do, who you help and why you are so passionate about it, then you can brief almost anyone (cheap or expensive) to develop your logo.
For example, the Twitter logo was a $5 clip art, Coco-Cola logo was hand written by the founders accountant. Although both have developed over the years, their essence remains the same.
Your time is valuable, so spend it wisely. Focus on your brand purpose and all of the points above (who, what, how, why) then write a precise brief so when you do get your logo done, you have exactly what you need first time - far less time and money wasted.
My opinion and please don't take this personally however as a creative I believe you logo should stand out from anyone else. It's expected that the line of work we are in is reflected by how we portray ourselves to prospective clients.
So I say! create your own logo.
Before I start listing out a few sites, are you looking for graphics (high or low resolution) or vector (make any size you want without it getting fuzzy) images? What programs do you have to work with to do any modifications to the images (resolution, size, colors, etc.)? And lastly, what will you be using the logo on (biz card, stationery, brochures, web)? I have some great resource sites that I can personally vouch for, but I want to make sure how you can use them to give you the best sites for your needs and budget. Some are as low as $1 for a download, some are up to $35. Brenda
Agreed. Creating your own logo may take some time ,but you can start simple (text only) it will personalize and professionalize your business. Having a unique, consistent, look that will stick in potential customer's minds is important, but not critical for starting. Free logos:mostly junk, but you could simply search for some clip art that strikes your fancy and add some text in a nice font or modify some vectored clip art o get started - you can always change it, but it's nice to start with something you can use forever - IDENTITY is important from a marketing standpoint!!. I am one of those creative folks who is for hire and I love helping start new businesses. I've been designing success with ink and pixels for over 30 years! But, heck, It took me many years to finally decide what to I wanted and to make the time to create something unique, memorable and timeless. Peek at my portfolios (right side links) for some free ideas . . . dayledesigns.biz
Have a great day and good luck with the new biz!!! I know it takes a lot of work and time to get started.
Agreed! Even a student designer or a low cost pro would be a better option. The logos put out by 99designs and other crowd sourcing sites prey on young designers desperate for work or a foot in the door. They take all of the designs submitted and don't pay them for any of that hard work unless they "win" the job. As foolish as they are to willingly sign up for that, it is still ethically wrong to perpetuate the practice by paying the company to start a contest for your business.
On the other hand, if you go with a service that simply produces logo shapes with your text on them, you are going to get about what that sounds like. Generic, low quality.
The purpose of a logo is to communicate a message. Make your message clear, concise, and vital to your customer's perception of you.
Best of luck.
I'm always available. Wink wink. (0;
I wouldn't hire a designer to build the foundation on my house and I wouldn't hire a contractor to design the face of my company.
That being said would you trust a free accountant with your yearly taxes? I wouldn't. Why? Because my company is my baby and I would only ever want true professionals to work on it.
You get what you pay for in this world. If your not going to invest in your own company why would someone invest in yours. Great entrepreneurs hire experts to execute on the work they are not efficient in. We do this so we can focus on what we do best.
Remember that your logo will not just be on your website but on all your marketing materials tied to your brand. Do it right the first time and you wont be reinvesting time and money again in the future to redo all you materials the second time.