Where do you start when you're feeling overwhelmed?
I have a webiste that is approximately 6 yrs old. I used to be able to throw money at Google adwords and people would come to my website. That's not the case anymore and I am paralyzed by not knowing where to start or who to ask for help. Where do I begin with social media, SEO, content, blogging, email addresses, etc.?
Avoid blind media suggestions like using or not using Google Adwords, Facebook, Twiitter, LinkedIn or Pinterest. You didn't mention what your line of business, so those suggestions are coming from a one-size-fits-all perspective. All of those social channels work for some products, but not for others. The reality is you need to customize your strategy to your business and the target audience. So the first priority is to figure out with research or expert help, which channels will be most effective for your line of work. Then start using and learning the number 1 social channel for your needs.
2. Peck away at content. If your content is all 6 years old, it is losing rank with Google. Search engines like to see regular and relevant content updates. The good news is you should not be overwhelmed by updating it because you do not want to do it all next week. Frequent updates is one of the reasons blogs are so popular. If you do not want to write a blog yourself, just update your website content one page at a time - deliberately slow over two or three months. When you finish the last page, go back to the first page and start again.
3. Don't ignore organic SEO. The current trend away from organic SEO is a reflection of the increased time required to gain high ranking pages, but to just give up is a long-term mistake. If your website is WordPress, I agree with Neill - Yoast SEO is a great plugin. Otherwise, make sure your content updates are working towards the keywords you are going after.
One last thought. If your business was doing well with Google Adwords in the past, you may want to consider hiring a Googe Affiliate to run your campaigns. Two reasons. First, it has gotten increasingly complex to manage and some of the affiliate sales companies are much better equipped with proprietary tracking software to optimize your campaign. Their software checks your campaign status 5 times a day and gives update suggestions. The second reason is they can lock in keyword bid prices for life.
I believe it's because of these companies that it has become so difficult to compete on your own with GoogleAds.
I just want to say I am overwhelmed in a great way by this community. !st time posting and so happy I did. Thank you all so much, I appreciate all of you. A lot of great information, advice and resources.
There's no question that marketing today has become a tangled web of options for many business owners. Unfortunately, not all of the available options for marketing online are effective for every business. \In your circumstance, this is what I would recommend.
In order to eliminate the feeling of overwhelm, clear your deck of all the competing marekting solutions. Start fresh by taking a new look at your business and the role your site plays.
1. Find 10 friends, colleagues, or associates that you know will provide 'unvarnished' feedback. Send them an email with your website link and ask them to get you feedback on their experience when they visit your site. Tell them you only want objectivity (your feelings aside) so you can understand what they like and what they don't. This will give you a starting point to understanding what is working and what it not.
2. Think about what you want your site to do? Sounds basic but all the traffic generation and SEO/PPC tactics won't do much if your site is not structured to deliver the results you want. If your site offers information, content marketing is what you want. If you are a reseller of someone else's products, PPC might be a better alternative.
3. Think about who you want to attract and where they might be before they find your site. Facebook and Yelp might be grerat places for auto prepare or restaurants but might do very little for people looking for telecom services.
4. Stay focused on the conversion aspects of your site. Page one placement and traffic are great things but only if its the right traffic and people are encourgaed to do something when they get to your site.
Google continues to change the rules in order to keep integrity in the search process. If you consider the questions above and narrow your marketing focus, you will get better results and spend less for it. You will also feel more in control of what you know works and less overwhelmed by the endless number of choices to promote.
Hope this helps.
Pau, the first step would be to hire a professional to design and build a new Website. From their hire experts that can assist you in building your Social Media plan and executer, they should also be able to help you with blogging and content. I'm not sure wha the email addresses is about and The person you hire to do your Website can also help you with SEO...good luck
Me avise would be to priorize following tour goals and finding al menos expert in media.
It sounds like you need a good strategy so you can tackle the pieces one step at a time, but with steps that are focused in a clear direction. Without knowing more about your business it's hard to give any further direction. If you want to talk, let me know. My area of expertise is helping business owners get strategically aligned with their goals. I am a strategist, not a tactician, so my first thought is always to try to line up the pieces focused on the greatest opportunity. If you start doing "stuff" - blogging, SEO, email...without a plan, I fear that you'll get more overwhelmed and frustrated.
Get with a good SEO firm. Adwords are expensive and nonproductive.
Hi Paul, Hope you're well.
Just taught I'd weigh in on your question as I have personally been at this depth "overwhelmed" a few times in my "sand-shifting" career development.
1. Your website is approximately 6 yrs old.
It doesn't really matter how old it is, the factor here is, how relevant is the content today in relation to what your website exists to do.
2. You used to be able to throw money at Google Adwords and people would come to my website. That's not the case anymore.
You're in luck here...Things have changed, and based on the vast range of suggestions and advice here, I think there are various other ways to drive traffic and engage with your audience besides Adwords, I've achieved this so many times using many of the suggestions listed here and IT'S FREE.
3. You are paralyzed and not knowing where to start or who to ask for help.
Being paralyzed should never be a hindrance to your own development or that of your business. As long as you are able to dream you can hope, and from hope comes progress. There are plenty self help websites and channels you can learn from but if this in itself is a problem, perhaps you can find a voluntary organisation or a 3rd sector organisation that can help you get started for FREE.
4. Where do I begin with social media, SEO, content, blogging, email addresses, etc.?
I noticed you didn't specify whether it was a business or special interest website. Either way, the answer here might seem simplistic but this topic in itself can be overwhelming. All the suggestions here are helpful but I'd suggest, even before you start, revisit your original online idea, map out the vision, value proposition and who might be interested in your project. This should help you identify where your brand ambassadors are and how you can attract them to your project.
From here on, progress can be measured. Feel free to connect if I can be further help. Good luck.
Start by short blog postings. If you have something worthwhile to say, you'll have plenty of followers. Worked for me.
Hi. Everyone has given you great answers. I'm sure if you take time to read through, a solution you are best comfortable with will come to you. I will just add that feeling overwhelmed is a part of the progress. What you can do now is take a step back and remember you why. Why did you start your website. What was it to achieve and to whom. When you do remember, start slowly with a plan you can execute, maybe redesign your website interface, then move to the next issue, find your audience and keep them. Most of the worlds best sites, started with friends, families and colleagues. Do not let an ambition to have the best and most public site keep you from seeing the reasons why you operate. Good luck
Ask. The more you ask the right questions from the right people, the more correct answers you will get. Once you have got the answers do as someone here already suggested by taking one piece at a time, fixing it and move on to the next piece. The best way to eat an elephant is one piece at a time.
I would recommend working with a business coach or a digital marketing specialist to develop your digital marketing strategy which should be aligned with your business plan.
There is a huge migration away from raw seo - that is search engine, while content sidebars are chock full of untoward economics. Go directly to Twitter and Facebook for your adverts. Boosting posts is a good way to reach people who hang out there hours every day, and not on the 'raw' net.
Contact me, and Forward View Consulting will erase all your worries. We develop websites, refine content, provide social media marketing and SEO services. Let my firm handle everything!
When you feel overwhelmed there is only one thing you can do.
Take a small piece of the problem, and fix it.
Rinse and repeat with another small piece.
Keep going; don't stop
Check in with your local SCORE chapter - score.org.
Free, confidential support for SMBs.
1st I would recommend "learn with Google" to get you back in the seo swing of things. Then go to YouTube and look for WordPress tutorials. As for social media, depending on your product or service I would start with FB, Twitter and LinkedIn pages. And you can also do a search for custom page templates for your social media pages.
I'm going to largely side with the comments from John Watson. If you're feeling overwhelmed with the depth and breadth of technology complexity and the shifting quicksand of "social", focus on what YOU do best and find a consultant(s) to help you with the technology and how best to use it to support your core business.
If you are feeling overwhelmed, that is when you need to stop, take stock of your situation, get clear on priorities and make a plan. If you can do it yourself great, but if you can't, seek help.
The internet is far more complicated now versus 6 years ago. Mobile devices are a big part of the decision making process as are social media and search. But as important as these factors are, they still might not be the most important first step.
My best advice is to get some advice. Talk to a marketing coach, a Virtual CMO or someone who is not trying to sell you a new website or some tactical implementation. Then make a plan and move into action with greater confidence and a clear sense of implementation priorities.