Any Experience with Social Media Sharing Icons on Your Site?
I'm interested to hear if anyone's done any UX or A/B testing for placement of social media share icons on their site? I haven't found any conclusive evidence online whether you put the buttons under images, vertical in a side-bar, or hovering over a picture to be the most effective for engagement.
Expert Answers
Sort by Date
Sort by Votes
Apr 2, 2014
So the answer to your question here seems to be that there IS no "right" answer, except just to make sure that you include them somewhere that's very easily accessible and visible, and I do agree with keeping it generally the same throughout the whole site.
Personally I am a fan of placing the icons right next to whatever it is you want to encourage viewers to share. I am also seeing more and more where there is a "Tweet this!" CTA being placed somewhere directly adjacent to a quotable sentence, phrase, image, etc....so that when the viewer clicks that CTA it connects to their designated Twitter feed with a pre-produced tweet that includes the info.
Mar 13, 2014
We have done the same .Its very simple. I can help you in that , if you need help..
Mar 12, 2014
Irrespective of placement social media icons must be visible on your site. People will expect to see them so will find them when your content engages with them.
Mar 12, 2014
Lauren - maybe I am too simplistic, but how many times have I seen B2B sites only putting a FB share button or B2C sites with 35 channels in the footer where nobody will find it. Once you have your 2-3 personas get the right buttons next to the h1 and as suggested be consistent. If after a week or two there are 0 shares well it's maybe time to look at content. Wishing you nothing but success.
Mar 12, 2014
In order to click social media, visitors should have a reason. I would put my preferences in the following order:
1. use social locker, i.e. put something practical and useful content (ebook, pdf, checklist, road map, how-to, etc.) behind it so visitors would "pay" by click for access
2. make social icons sliding along the post so visitors can click any time they find something useful
3. locate just at the end of post so vistitos who reach to the end of post clicl them if they liked it
Mar 12, 2014
Hi Lauren
I'd be interested in this as well. I think that it would really depend on your client's website, the overall design, type of content. I could imagine that there could even be cases where the optimal position for social share buttons might change on a post by post basis, i.e. the buttons should be located at the point in an article where the user is most likely to want to share, which would change for each post.
Mar 12, 2014
Hey Lauren, I think keeping the Button on the right side is more effective, like here we got in Mosaic... Because people looks for things in their right side first, If I am am now wrong...
Mar 12, 2014
Hovering has had the best results for my clients. It also depends if you are asking them to like a company or a product of a company. Make sure if it is a product and you have visuals that you include Pinterest for this as well. Most toolbars (hovering type plug ins) forget to add that site. If your audience is younger, consider adding a Tumblr link as well. Good luck I hope this helps.
Mar 12, 2014
I use top bar & footer icons as well as sidebar icons. I use a link tracker in WP that says they are clicked daily an often. People expect a certain amount of social media access and i think if they don't see lots of "social proof" then that's a red flag of credibility. A lot of websites put icons on the footer, so be sure to at least do that. The hover icons are cool and I plan to use them soon as I think they will give you the best exposure. I base this on my own experience on other sites.
Mar 12, 2014
Script is used to share the social media icons. The Source has to be edited for each page that has to be shared or automatic social media sharing sites can be utilised to generate the code. I recently managed a Social media campaign which included website development where not only where the sharing icons placed, but also shared across targeted demographics.