Any good tips for SEO survival in 2015?
I heard Google is making over 500 changes to their algorithms a year; do you have any static or reliable SEO ideas in mind? Valuable thoughts and ideas are appreciated.
There are various effective tips of SEO...http://www.whatisgold.net/
I believe in using the method that works best and makes most major Google changes irrelevant; use natural SEO.
Your title is 75% of your SEO and as long as your content is good, you'll do well in Google. Avoid black hat in any form. If your content is good it will get shared and backlinked organically.
In our experience at Webdirexion you should concentrate first and foremost on frequent posting of quality, highly relevant content. SEO nowadays equals "old-school" SEO + Social Media + Content Marketing and PR (that's Public Relations, not Page Rank...but it will help your page ranking). Once you have high quality content, you can focus on those other inbound ranking factors.
Use the outlets and sites you trust and worry a bit less about SEO networking and establishment. When you are picked up in SEOs...you may not even always be aware that someone has linked back through to places you have information available or where you have platformed legitimately. I think the major concern is that you are not put out there as someone else or that your information does not become confused with others.
Focus on quality over quantity. Say no to irrelevant backlinks.
Ensure you have the following:
1. Mobile-friendly responsive website that loads fast (optimum user experience is crucial)
2. Unique quality content posted regularly. You might want to read our blog post on this topic here: http://moonshotdigital.com/content-marketing-sustainable-seo/
3. Engaging social media platforms, and don't forget Google+
I agree with most of the previous comments on best practice SEO especially concerning quality content which answers consumer's questions, provides relevant information, and offers solutions to problems. The second one is the increasing importance of Responsive Web Design for mobile devices such as laptops, tablets, and smartphones. Google has announced they are going to tag companies in the SERP as to whether or not they are mobile friendly. Any site which is not is going to suffer in their click through rates and possibly their organic rankings.
A lot of great feedback here, but one thought that bares mentioning is that Video is another great way to ensure SEO survival. Especially if embedded in your homepage.
With the proper video marketing strategies, you can increase your SEO status greatly.
Since Google owns YouTube (now the number 2 search engine) they have every interest in promoting it as a search engine as well. A different approach, but worthy of consideration.
I would say, "Don't sweat the small stuff". As Shanna mentioned, there have been about 900 changes made this year so far. Google makes hundreds of changes every year, and many webmasters not familiar with SEO get nervous every time they hear about an update to Google's algorithm, thinking they have to make radical changes every time. Roger mentioned reading Google's Webmaster Guidelines and not trying to "game" the system, which should be done before starting SEO on any website. As others have mentioned, content should be written for the visitor, and links should come mostly from articles, blog posts, press releases, videos, and other top-rated, high PR sites, NOT from forums, blog comments or other low quality sources. Since anyone can link to your site, Rapidsoft Technologies had a good suggestion - periodically check your backlinks to make sure you're not getting too many from low quality sites or "bad neighborhoods".
Don't try and 'game' Google. Any trick to improve your rankings will get found out sooner or later.
Use unique quality content on your website. Make sure it is user friendly, fast loading, good navigation, mobile responsive.
Get backlinks from relevant, quality websites. (Think how a natural link would look) Don't stuff keywords anywhere. Not on page or in anchor text.
And read Google's guidelines for webmasters.
Make sure you have done your promotional activities in a proper way. As you know that content becomes a crucial part of website standard. Keep doing your off page activities by analyzing and submit in authority and quality websites, rather than posting in 100 spammy websites.
Also don't build backlinks in a hurry which ruins your website very quickly. My advice is research first - analyze the site - and submit.