Any tips for finding and utilizing seasonally popular keywords?
Hi everyone, I was wondering if any of you have tips for utilizing seasonally popular keywords and hashtags (for upcoming holidays, seasons, etc) in a brand's social media accounts. Also, what are some of the best ways to use hashtags and keywords for current events, and apply them to your business? I'd love to hear some of your experiences and successes with this.
Keyword planner is the best tool to check with latest searchable keywords. Also most commonly use the tricky keyword for season time like black Friday, Christmas, new year, independence day,etc.. These were some of the seasonal days were many companies to link their business to cover more audience. You can use hash-tag for searchable and for most common keyword.This will impact good enough if anyone search for specific term of keywords.
First of all try to plan your content or conversational calendars ahead of industry events, holidays and etc. We usually have 3 month content and social media plans on what type of content we are going to produce and share for our buyer personas during specific industry events.
As a matter of fact on our plans we include content headings, SEO keywords, target audience + their stage in buyer's journey as well as in most cases even pre-defined social media hashtags which obviously depend on our target audience.
If you don't do detailed buyer persona research or you don't have too much time to listen to your audience to identify the right keywords and hashtags you can use the following tools and combination of tools:
Trendspottr + Hootsuite, Razor Social and Google Trends
But again these are just tools and the key here for greater success is to understand your buyer personas as human beings and their behavior and possible responses in a social environment.
Hope this helps :)
Hi Carrie Dunham,
Its always good to use Google's Keyword Planner and it is the most useful tool to find SEO Solutions relevant to SEO Keywords.
To know more about Keywords Research and Keywords Analysis, please visit the below link,
I agree Giselle because I hate to admit this but I did not know about Google's Keyword Planner until Adam outlined this overview.Again the magic of SM sharing allows me to find and use this tool because i have the same problem as you Carrie.Interestingly I almost deletes or passed over this question because I wished their was a tool like Adam has elaborated on.Whew.
Hi there, try to visit this link, https://adwords.google.com/KeywordPlanner this might help you.. Thanks :)
A free google key word tool - login with your google account
As in, drop the blackberry, I'm on vacation! Jumping into lake now....... need my time. Enjoy yours........ Ciao Ciao, Those are mind ;) Keeps the peace.......
What the question should be is what keywords bring in buyers over the competition. My company does analysis of this very thing. Go to www.roiiq.com for details.