Any tips for finding and utilizing seasonally popular keywords?
Hi everyone, I was wondering if any of you have tips for utilizing seasonally popular keywords and hashtags (for upcoming holidays, seasons, etc) in a brand's social media accounts. Also, what are some of the best ways to use hashtags and keywords for current events, and apply them to your business? I'd love to hear some of your experiences and successes with this.
Google's Keyword Planner is a tool that will tell you the frequency, popularity and competition for any keyword or phrase you can think up. It was built as a resource for those building PPC campaign in Google Adwords, but I use it frequently to test out different keywords and phrases and assess the competition. This tool will not only help with seasonal stuff, but also with any keyword information. You may have to create an account to use it but you can find it through the link below:
Also, Google Trends is a great place to find trending topics. This is more geared toward social media. It can be found here:
First of all try to plan your content or conversational calendars ahead of industry events, holidays and etc. We usually have 3 month content and social media plans on what type of content we are going to produce and share for our buyer personas during specific industry events.
As a matter of fact on our plans we include content headings, SEO keywords, target audience + their stage in buyer's journey as well as in most cases even pre-defined social media hashtags which obviously depend on our target audience.
If you don't do detailed buyer persona research or you don't have too much time to listen to your audience to identify the right keywords and hashtags you can use the following tools and combination of tools:
Trendspottr + Hootsuite, Razor Social and Google Trends
But again these are just tools and the key here for greater success is to understand your buyer personas as human beings and their behavior and possible responses in a social environment.
Hope this helps :)
My advice would be to write content around these key words on your websites to share on your social pages. I can speak for Facebook, but I've noticed that content written around trending keywords on this network tends to have greater visibility in newsfeeds than posts that do not. These posts can be in the form of links, video, or text (with or whiteout a picture). Hope this helps!
I agree with Adam's comment but we've also found success with using http://www.hashtags.org/ to see how certain hash tags are working for different brands. Check it out.
I would even monitor twitter to see what is trending. Try even setting up a Google Alert. I agree with Adam Brewer.
What the question should be is what keywords bring in buyers over the competition. My company does analysis of this very thing. Go to www.roiiq.com for details.
I agree Giselle because I hate to admit this but I did not know about Google's Keyword Planner until Adam outlined this overview.Again the magic of SM sharing allows me to find and use this tool because i have the same problem as you Carrie.Interestingly I almost deletes or passed over this question because I wished their was a tool like Adam has elaborated on.Whew.
Hi Carrie Dunham,
Its always good to use Google's Keyword Planner and it is the most useful tool to find SEO Solutions relevant to SEO Keywords.
To know more about Keywords Research and Keywords Analysis, please visit the below link,
Keyword planner is the best tool to check with latest searchable keywords. Also most commonly use the tricky keyword for season time like black Friday, Christmas, new year, independence day,etc.. These were some of the seasonal days were many companies to link their business to cover more audience. You can use hash-tag for searchable and for most common keyword.This will impact good enough if anyone search for specific term of keywords.
A free google key word tool - login with your google account
This link may be of help for you http://www.trellian.com/
As in, drop the blackberry, I'm on vacation! Jumping into lake now....... need my time. Enjoy yours........ Ciao Ciao, Those are mind ;) Keeps the peace.......
Hi there, try to visit this link, https://adwords.google.com/KeywordPlanner this might help you.. Thanks :)