Any tips for promoting mobile apps on a shoestring budget?
The app aims to integrate different gaming platforms with medical research and tests concerning concussions for athletes. The app world is intimidating, and I'm not sure where to really begin with promoting mine to keep it out of the abyss of unused apps.
Well, there are almost a number of ways to promote an application with shoestring budget
1. Use the Power of Social Media (i.e. Try creating a Facebook Page)
2. Pre-launch Campaign (It helps you in building interest of audience)
3. Take help from Blogs, Forum etc. (There are a number of forums that allows showcasing of application, taking help from those will surely take you to the brighter side)
4. Respond to the reviews of user (After you application goes live over the store its necessary to respond the queries time to time. It helps is building engagement)
You can have a look at the article published, it discuss some of the important tips that can mobile application developers to promote their application with just a shoe string budget
I have been app developer for last 5 years and have used several marketing channels to promote the app. I would recommend following techniques:
1. Create a Facebook Page for app and invite friends to the Facebook page.
2. Create Twitter Page.
3. Create promotional video on Youtube.
4. Do the press release on website like Prmac.com and Prweb.com.
Let me know if this is helpful.
If you really have a very tight budget, get into social selling. Social media attracts masses but takes time. If you can, hire a third party.
Try websites like https://www.thunderclap.it/
Joseph makes a good point, keep it free for people to find the app.
Have you thought about going and joining areas of the web where this kind of conversation is occurring? For example, you may be able to join sites like Reddit and comment on relevant topics to point people to your application.
Another idea would be to go to all the local high schools and see if their athletes would be interested. Gaming is a big part of the culture today, especially for 15-22 year olds.
Finally, you could think of partnering technologies and reach out to them. They may have a base of users who could use something like this and also expand their product offering for their current users.
There's no staggering difference between app promotion and promoting other products. Therefore, the plan is typical.
1. Define your product.
Trying to guess from the question's content, it's something like "tracking results in different games or tests to predict whether you have concussion". But that's not a whole product, and to give some exact recipes it's important information.
2. Define your customers/users
There are people that know you and like to use your service. There are people they can reach to spread the word even further. There are athlete associations, clubs etc. Go to offline meetings, show your product, try to get what you need for them to reccomend it further.
3. Catch those who search for your product online.
Define the keywords, add to your app. Make a test run for Adwords with mobile targeting on low bids.
4. Define the acquisition cost that's ok for you.
If the app has paid features, you'll soon know what's the customer acquisition cost that is ok for you. With this, you can try different traffic sources with strict cost limitation, so the budget isn't breached. many app developers I know love Facebook's traffic quality but use it only from time to time - as it's pricey.
Summing up: App stores are not a channel for user acquisition now, more like only means of app delivery. Get to the people you want to use the app at the moment they have the device with them and tell them a story they cannot resist.
If there is a product besides the app that is sold, slip in a brochure or flyer with those products to get the news out.
Maybe there is someone you can partner with.
I agree with what Joseph said. One other helpful bit is to create a short video about your app and use various social & video sites to promote your app by the show & tell method. Since you're running on a shoestring budget, you'll need to do the footwork for your marketing. Key in on social sites & forums that would most likely benefit from your app.
I would agree with Joseph but to elaborate find out who the top 100/200 influential bloggers are in the field your app serves and message them with details of your app and how/why they should use it, hope for them to share. Do same with other channels (YouTube. Twitter, LinkedIn etc). If you can score an influential PR ally or event you will be on your way.
You could also try industry groups and the like. Targeted communication is the key, lift the phone and hit the keyboard hard.
Getting a review from the App Store is also key but largely out of your control.
What is the platform for the app, is IOS based or Android. You really need to key in on a group of beta users that will give you honest feedback and vigorously test the app. We often find users from within our customer base that are in the industry (in your case I would assume athletic trainers, or orthopedics) for this type of focused pilot. Not sure if you have access to a customer base like this, so you may want to enlist a partner that can find one for you. Hope that helps.
Give it away to key promoters who will find it useful. Many people review apps and they have people who will buy it because of their influence. Besides that, I would suggest all the usual things like a website, PR, social media, forums, and so on.