What is a good CRM database for a small PR agency?
I've been looking for a well purpose designed database to manage both media and client relationships; as well as send releases via email to bespoke media lists, link online coverage to both media contacts and clients, and report on press release effectiveness. I've looked at SalesForce, but it's expensive and not really made for this purpose. Any other ideas?
HI! Which one did you chose? I am in the same situation - searching for a CRM who would allow me filter journalist, who right about XXX, in YYY media...
Hubspot just launched it's new CRM system this year.
If you're looking for a complete all-in-one application that offers closed-loop sales, marketing and website CMS, check out Hubspot.
Here's some details for you.
Have you looked at Constant Contact? They've done well for us at Score...
Because you did not mention the need for sales capability (aka a "shopping cart" function), many of the multi-purpose systems may be more extensive, and therefore expensive than you really need. Infusionsoft is probably the most comprehensive, but also THE most expensive platform out there!
I would start with ConstantContact.com at a cost of about $15 - $25 USD/month. If you need to expand later on, you can easily export the data so you do not lose any of your existing contacts. The best (very) inexpensive CRM is LessAnnoyingCRM.com at a cost of only $10 USD/mo. but it is purely a CRM - does not have the email capability. However, you could combine it with Constant Contact (they will interface) for a total cost of less than $40 USD/mo.
On a slightly higher level, try aWeber or possibly MailChimp, however I do not know all the details or capabilities of these to know if they will suit your needs exactly.
Paul, I've found two solutions that meet your criteria.
NinjaOutreach is about building relationships and measuring the results. In fact, it is designed for small agencies. It is also designed so you can use one marketing tool, There is no switching tabs, export lists, and managing communication in your email client. A small agency is typically priced at $29 month for 2 users and 1,500 contacts. Plans both smaller and larger are also available. They will even design custom plans. See: http://ninjaoutreach.com/pricing/#features.
Mustr, the second option, also helps you and your team organize a network of journalists and bloggers so you can concentrate on improving your relationship with them. A 3-user solution sells for €49 Euros. See http://getmustr.com/
Please let me know what you think. - The Pragmatic Web Designer
The balances involved are price, complexity, and purpose.
For a small PR firm, you need to manage projects and schedules (editorial/publishing) beyond the standard contact management function. And their is the rub. A reasonable project management function may not be in most simple (and inexpensive) CRM offerings.
I am in the process of starting up with Insight.ly - and I have the similar requirements to you but can't say yet if it's good enough.
Take a look at InfusionSoft. Seems to be all encompassing with all the functionality you'll need.
HI, here in Brazil I used Maxpress. But in your case, i think its a good start going to PR Newswire. They deal with a lot of media, relevant columnists and international journalits too.Good luck!