Are new websites as relevant to consumers now that social media is so prevalent?
I'm starting a business called Green Hawk Audio that focuses on original compositions for media. It is also a music technology research and development company. Do I need a website if I have a strong social media presence?
As already been said by Kevin Toney, owning a website is an asset but It is an essential asset taking into account the ever growing trend of the global population to go online for information and for the acquisition of goods and services. Booking a Flight for business or vacation; searching for information on the symptoms of some health condition, searching for a bargain or just some unusual item on eBay or Amazon or Alibaba, or for your educational or training course, has all become common place and daily routine for all those engaged in business or pleasure.
Your website is your shop-window. It is your Cyber Persona with the extraordinary capacity to reach potential customers, clients or followers across the globe.
Consider how best it can reflect on the quality of the service or product you offer and utilize it to its maximum potential.
Yes. Echoing what has already been stated: if you want more control over your own content owning a website is crucial. This does not change the content you present as much as it allows the flexibility to time your own releases; make content changes on your own decision; and target specific markets without having to go through someone else's "hit list".
First thing to establish is the market demographics of consumers you see as your customers. That in it self established the market surround to attract and drive customer to what you offer. Second one has to see a website as an "orange" and social media as a "pear". The extend they add value to your business objectives depends more on your market target consumers. Websites provide the value add of providing a leisure way to convey your value, strenght and experience as a business. Social media(s), depending on which one(s) make sense, create the buzz around grabbling or bringing about attention to your offering. Also the website can be combined with commerce, i.e. E-commerce. Depending on the price point, enables you to garner sales and marketshare with lower overhead. So now you have work to do. But understand the consumer demographics that represent your target market.
I see allot of answers that address the question in “general” as to whether a business should have a website or not. However, I don’t see the question being answered in context with YOUR business. Reading the three sentences you provided in your question leads me to believe you sell projects. So, people are not going to be clicking on items to add them to a shopping cart. As far as describing your services you did pretty well in the first two sentences. I am going to wager you can convey that information and a little more on the front page of a social media site or two or three…
That said, where I would focus is on my sales staff. They need to be plugged into your social media pages, answering questions, and basically drawing those visitors in so they can mine for potential prospects and opportunities. Plus, most media sites will let you post sound bites, videos, etc. seeing your business focus, these will be important bait for social media participants.
As far as the media sites changing their policies, I agree, they will do that. But my guess is they will not want to alienate businesses to much.
I am not saying it is a bad idea to get a website, maybe just not right away.
If you are including Facebook as part of that social media as a form of marketing, Facebook controls more and more, when and ho shows up in the news feed.
Having a web-site also looks more professional.
I would say yes. Your website will be the hub of the content you have on the web and somewhere to point people from social media. A strong social media presence is a must, but having that without a website is like building a house without a foundation. Hope this helps.
Being a business yes, a website carries your brand much better than a Social Media page, also consider an informative blog with it, but it greatly depends on the content(e-commerce, service api etc), at minimum your site is like a business card, at most it is a valuable resource that will bring your business targeted attention. Personally I know of many successful Social Pages in terms of web presence, but they don't tend to be standalone channels for business. Personally, I would get a first impression that a business without a website would not be properly established, and probably would end up "shopping elsewhere".
I would just like to add that there are over 900million websites now.
A website is a must! It is another arsenal in your media online property war chest. When consumers search for you or your business if properly optimized and good content is there, you should rank high in the search engines.
Social media is excellent for engagement and proving your authority but having a video embedded website sells you and your company 24/7.
Websites, maybe not as we currently know them, aren't going anywhere and shouldn't be overlooked. Create content, take pride in it and remember that the content on your website (if properly archived and backed up) is yours and not owned by an organization whose only goal is to mine that data and monetize its users as well as the businesses who were once able to market freely.
I'm not saying that you should overlook social media either. The users are on social media just as much as they are on the internet in general.
To be honest they are no better than eachother. Everyone has a fixation with face-book at the moment, but it is not as reliable as people try to convey; the same goes with Linked-in. With the latter software, you are limited to the number of charachters you enter as a reply. If the question posed/to be answered is complex; then it cannot be dealt with through these media.
Too much is done through the web these days, and yet it remains unstable. As example, I have tried to fill in a registration form for addecco, only to find that it could not accept data which it required. The failure report was that I had not entered any script, but equally it would not allow me to enter script in the first place.
Search engines are peculiar things as they pick up only certain words of phrases. In some cases it means that certain words which can have two meanings, e.g. "Credit";
can lead you to items about savings accounts, when you are actually looking for Credit Management. The same goes for web-sites. I had one designed for me some years ago, and I still can't access it, let alone any one using Google and other search engines.
Whilst I may sound an old croak, it worries me that the computer is now controlling the human being, and not actually a tool at our disposal. Our over reliance on it now means that if we input search data, but the computer cannot trace it; you do not exist. Then you have the fraud element.
There have been more identity thefts in the last 10 years, including cloning and impersonations. NB the honey traps for children used by paedaphiles ! The internet is not policed, and whilst I am the first to defend free-speach, there are a lot of very vulnerable people out there.
The short answer is Absolutely. But changes in the internet, online consumers, your target audience and online "community" have changed the way you should be looking at your marketing.
This is not an "either or" question, but one about how can they work together to have a magnified impact. In the end, online marketing has taken on a more 'holistic' perspective. No longer are marketing or advertising activities/investments done in silos. They are all part of a much bigger picture that you should be focusing on: Building and nurturing your own growing "community."
Let's face it, all good, healthy businesses grow and prosper primarily through the business created through recurring, repeat and referral business. Your website needs to be part of that process, as should your social media, internal marketing, advertising, database marketing, etc.
Even with SEO, the majority search traffic that comes to most successful businesses do so through branded searches (your business name, owner, influencer, etc.). And Google is using user and community signals as ranking factors in their index.
Here is a MOZ video that is a "must watch" that touches on the very concept. Hope you find it helpful.
Depend your SEO strategy that it could point it out for your landing page at facebook...
Yes! A website is very important to promote your business. So people around the world can easily contact you if they need your service. Also, if you want to gain more visitors to your site. You need a professional explainer video. I can help you with that. Please visit my profile to know more about explainer video.
Web sites are always a positive for any company. Social media and web sites are part of the same pie, just different pieces. I would assume you will need the site to store the music and articles that will come from them. There is no such thing as to much exposure. Just better and not as good exposure. Social media and web sites share the top of the list spot with broadcast media.
Yes. Your website is one of many ways people will connect with you, learn about you.
Hi Justin, definitely hands down to doing both as the views expressed here suggest.
I'd just like to add the following though paying particlular attention to @GarySharpe as expressed in the following comments..."Social media is more pro-active and targeted..." "Social media allows businesses to be more reactive to customers by talking and listening to them..." and finally "Social media provides a feedback loop between businesses and their customers. Businesses can modify their products or their marketing message based on what the audience and data is saying."
@PaulGourhan also make the point that, "Your website is your company home online..." and "If they like you and want to learn more they will come to your site."
I would suggest your business model and it's ability to scale will require you to pay particular attention to both because you would need to be proactive, reactive and communicative, hence a strong social media presence is required. The website however, plays a different role by allowing you to invite all your followers and "brand ambassadors" to congregate in one place to consume and share content, share interests, knowledge as well as shape the challenges of the business - "Research and Development".
"As such, they are both more effective when used in combination, playing to each others strengths."
The challenge here of course will be the a sustainable strategy, resources and in particular the architecture behind your website and social media channels.
So Finally, Your Question - Do I need a website if I have a strong social media presence?
Short answer is YES.
Feel free to connect if I can be of further help. Good Luck
You are asking two separate questions, but receiving one answer from most replies. The first question is easy, Yes, websites are relevant to consumers and to your business.
The second question, "Do I need a website if I have a strong social media presence?" is a completely separate answer. And Laura Rose got it right, it depends on your goals. No one can instruct you as to if you need a website based on a single question unless they actually spend the time to understand what you are trying to accomplish for your business online.
It feels like many of these people are trying to sell you a service rather than just answering your question. You need to have a conversation with someone who will ask you what your goals are and what you are trying to accomplish online to better understand and answer as to whether you need a website or not.
My advice, have a consultation/conversation with someone who asks you the proper questions to help you better determine what your business objectives and channel goals are.