Are new websites as relevant to consumers now that social media is so prevalent?
I'm starting a business called Green Hawk Audio that focuses on original compositions for media. It is also a music technology research and development company. Do I need a website if I have a strong social media presence?
As already been said by Kevin Toney, owning a website is an asset but It is an essential asset taking into account the ever growing trend of the global population to go online for information and for the acquisition of goods and services. Booking a Flight for business or vacation; searching for information on the symptoms of some health condition, searching for a bargain or just some unusual item on eBay or Amazon or Alibaba, or for your educational or training course, has all become common place and daily routine for all those engaged in business or pleasure.
Your website is your shop-window. It is your Cyber Persona with the extraordinary capacity to reach potential customers, clients or followers across the globe.
Consider how best it can reflect on the quality of the service or product you offer and utilize it to its maximum potential.
Yes. Echoing what has already been stated: if you want more control over your own content owning a website is crucial. This does not change the content you present as much as it allows the flexibility to time your own releases; make content changes on your own decision; and target specific markets without having to go through someone else's "hit list".
First thing to establish is the market demographics of consumers you see as your customers. That in it self established the market surround to attract and drive customer to what you offer. Second one has to see a website as an "orange" and social media as a "pear". The extend they add value to your business objectives depends more on your market target consumers. Websites provide the value add of providing a leisure way to convey your value, strenght and experience as a business. Social media(s), depending on which one(s) make sense, create the buzz around grabbling or bringing about attention to your offering. Also the website can be combined with commerce, i.e. E-commerce. Depending on the price point, enables you to garner sales and marketshare with lower overhead. So now you have work to do. But understand the consumer demographics that represent your target market.
I see allot of answers that address the question in “general” as to whether a business should have a website or not. However, I don’t see the question being answered in context with YOUR business. Reading the three sentences you provided in your question leads me to believe you sell projects. So, people are not going to be clicking on items to add them to a shopping cart. As far as describing your services you did pretty well in the first two sentences. I am going to wager you can convey that information and a little more on the front page of a social media site or two or three…
That said, where I would focus is on my sales staff. They need to be plugged into your social media pages, answering questions, and basically drawing those visitors in so they can mine for potential prospects and opportunities. Plus, most media sites will let you post sound bites, videos, etc. seeing your business focus, these will be important bait for social media participants.
As far as the media sites changing their policies, I agree, they will do that. But my guess is they will not want to alienate businesses to much.
I am not saying it is a bad idea to get a website, maybe just not right away.
If you are including Facebook as part of that social media as a form of marketing, Facebook controls more and more, when and ho shows up in the news feed.
Having a web-site also looks more professional.
I would say yes. Your website will be the hub of the content you have on the web and somewhere to point people from social media. A strong social media presence is a must, but having that without a website is like building a house without a foundation. Hope this helps.
Being a business yes, a website carries your brand much better than a Social Media page, also consider an informative blog with it, but it greatly depends on the content(e-commerce, service api etc), at minimum your site is like a business card, at most it is a valuable resource that will bring your business targeted attention. Personally I know of many successful Social Pages in terms of web presence, but they don't tend to be standalone channels for business. Personally, I would get a first impression that a business without a website would not be properly established, and probably would end up "shopping elsewhere".
I would just like to add that there are over 900million websites now.
A website is a must! It is another arsenal in your media online property war chest. When consumers search for you or your business if properly optimized and good content is there, you should rank high in the search engines.
Social media is excellent for engagement and proving your authority but having a video embedded website sells you and your company 24/7.