Are new websites as relevant to consumers now that social media is so prevalent?
I'm starting a business called Green Hawk Audio that focuses on original compositions for media. It is also a music technology research and development company. Do I need a website if I have a strong social media presence?
Get a website!
Think of it this way. Would you prefer to OWN your home or keeping renting and not creating an asset?
If you have a website you own that asset, it`s yours . You are not at the mercy of social media sites that are always changing their terms and rules, layouts ect.
SOCIAL SITES are a means to an end.. Not the end. In my opinion the end is to GENERATE LEADS. (especially for new businesses)
It`s vital that you develop your own Online assets and your website is a critical online asset.
You own it!
To your success,
the Marketing Coach
You HAVE to have a website. It's use and SEO work, I believe, are not as important as the past, but this is the single source of all information about your business. I would caution on a couple of things.
First of all, despite the fact that your website is the source of ALL information about your business, it is one of the first places to start showing differentiation from your competition. There are tools and templates for designing that, which I can provide you at no cost.
If you want to drive people from social media or other venues to your website to get general information, that's fine - and makes it more important to do as I suggest. However, if the intent is to get them to do something specific (such as contact you, get some free information from you, to sign up for something, etc.), it is important to send them to a one-theme focused landing page versus your website. Any specific offer will get lost if you send them to your website, and a well crafted landing page (on which I can also provide some free info) has a much better chance of getting people to take the next step in the process.
I hope this helps. Good luck.
A website is passive. It is a like a shop window, requiring passers-by to find it, stop to look, decide they want to come inside and browse. Only a fraction of visitors will buy. If a website is not optimized to be found in search engines like google or Bing, it will only be seen by customers who already know it is there. Social media is more pro-active and targeted. It is like having a shop, but then going to find those customers who would be interested in browsing and bringing them back. Social media allows businesses to be more reactive to customers by talking and listening to them. It provides opportunities for dialogue which websites do not. Social media provides a feedback loop between businesses and their customers. Businesses can modify their products or their marketing message based on what the audience and data is saying. But Websites and social media are not mutually exclusive. They are both more effective when used in combination, playing to each others strengths.
It's not a question of one of the other. It's (most often) a question of both.
Last year's change in Facebook's policy on business pages is a perfect example of why it's essential for businesses to have an online property where they have 100% ownership and control. For most that means a website.
We advocate our clients adopt a so-called "hub-and-spoke" content policy, where part of the implementation of a robust and multi-facing social channel initiative is used to make audiences aware of content, but which is hosted on an organization's website.
There are some great answers for you especially ones regarding ownership, hub, SEO and search. There was a point when even we as marketers asked the same thing in regards to where to best place our client budgets. Is a website really necessary now that there's so much emphasis on social media? We kinda knew the answer was going to be "you can't build a strong building (your web presence) without a foundation", still we exercised the question. Your website is your online brochure / or catalog and can be expanded and changed to create a vision of what makes your business special. Think of social and internet marketing as electricity for your business; Plug it in, roll the neon lights, let your light shine (you might have to change some bulbs from time to time.)
Social media is a poor platform to in depth information and can be a very important "experience space" supporting a consumer's attention and interest.
The answer is YES!
It doesn't matter if it is B2B or B2C clientele — websites are necessary. And, they need to be mobile friendly!
Upwards of 94% of all B2B and B2C purchasing decisions start with an internet search for prospect vendors.
Google states they process 40,000 searches per second which translates to over 3.5 billion searches daily and in 2014 they processed over 1.2 trillion searches. comScore states Google sites have a 64% market share. That translates to over 3.3 trillion annually globally on all search engines.
It is estimated that 29% of all searches are conducted on a mobile device, and somewhere between 63% and 70% of mobile searches result in a prospective client takes action within an hour of the search and 83% within 5 hours.
You can read more why mobile-friendly websites are important at http://bit.ly/1G1YzTE
Definitely, Your website is your company home online. Your social media is your interaction with your potential clients. If they like you and want to learn more they will come to your site. You can use your site to bring those contacts in and help them make a buying decision. It should have SEO and a statistics package so you can draw in visitors and monitor their activity on your site. You should have landing pages optimized with keywords that your market is looking for. You should lead your social site contacts back to your site. You can do this in many ways by peaking their interest and pointing them to a landing page. You can blog from your site, create email blasts to promote your blog posts to your list. You can submit your blogs to article sites and so much more. Yes you definitely need a website, it is your platform to the world and the place you want to draw your visitors to and convert them into clients.
They both work hand in hand, are are both important.
Think of the website as the more static content which you would like individuals or companies to find foundations and information of your company's location and offerings, and think of social media as a way of offering dynamic content relating to the activities running through your company / associated with the offerings of your company from a more social context i.e. relevant topics of the field etc.
Let's also not forget about SEO opportunities, and tight integration with Google places, Plus, Maps, and so on.
Apologies for the brief and disjointed replies - I'm just running off to run an event.
Search for "Mile High Sounds" on Google if you'd like to get a feel for how we use web and social media.
We're a music-tech production and education outfit based in Malaysia.
Absolutely, Social is a great support and another way to be referenced in a search. However the website is the machine that can help you attract, nurture and close from a sales perspective. Clients might find it unusual for you not to have a site and might think you are not a serious business. Sounds like an exciting new venture.
It depends upon your goal. If your goal is to actually collect potential client contact information - for which you can reach out to later on specific interests - then having a website or blog page with an opt-in page (free offer that they enter their email and contact information to receive) is a good idea. You can also use your website to promote affiliated partners with complementary services, sell advertizing space on it, promote your high-profile clients, share your client testimonials, etc.
If your only goal is to attract fans - then social media is fine. But if you had a website you can use the social media post to bring them back to your website - which shows them additional products and services, as well as an opportunity to opt-into some of your other offerings or calendar of events.
Both are good marketing tools. Using one or the other depends upon your overall goals. Using both in the appropriate way is also beneficial. If you want to discuss this more, it's easy to sign up for a quick chat directly into my appointment calendar at https://www.timetrade.com/book/WFSFQ
Hi Justin, definitely hands down to doing both as the views expressed here suggest.
I'd just like to add the following though paying particlular attention to @GarySharpe as expressed in the following comments..."Social media is more pro-active and targeted..." "Social media allows businesses to be more reactive to customers by talking and listening to them..." and finally "Social media provides a feedback loop between businesses and their customers. Businesses can modify their products or their marketing message based on what the audience and data is saying."
@PaulGourhan also make the point that, "Your website is your company home online..." and "If they like you and want to learn more they will come to your site."
I would suggest your business model and it's ability to scale will require you to pay particular attention to both because you would need to be proactive, reactive and communicative, hence a strong social media presence is required. The website however, plays a different role by allowing you to invite all your followers and "brand ambassadors" to congregate in one place to consume and share content, share interests, knowledge as well as shape the challenges of the business - "Research and Development".
"As such, they are both more effective when used in combination, playing to each others strengths."
The challenge here of course will be the a sustainable strategy, resources and in particular the architecture behind your website and social media channels.
So Finally, Your Question - Do I need a website if I have a strong social media presence?
Short answer is YES.
Feel free to connect if I can be of further help. Good Luck
Web sites are always a positive for any company. Social media and web sites are part of the same pie, just different pieces. I would assume you will need the site to store the music and articles that will come from them. There is no such thing as to much exposure. Just better and not as good exposure. Social media and web sites share the top of the list spot with broadcast media.
The short answer is yes. The thing to bear in mind is this. The purpose of any web presence or social media is to facilitate the buying decisions of visitors. That's it.!!!
Forget design or graphics etc until such times that you have worked out How you are going to do that because until you do you are throwing good money after bad.
Because your mind has been programmed to believe that marketing has to be funny, cute or creative the odds are that your web guy will get it wrong.
Remember a website is just PART of an overall marketing strategy that you use to totally dominate your industry.
You will need one hell of a social media presence to replace a dedicated website that only speaks of your services. If you are in a competitive market, good luck ranking just on social media alone.
Only a small portion of companies can survive on SMM alone. Most rely on ranking high for search queries or phrases. Social media is a marketing tool, and should be used as such. Don't rely on one tool to replace your whole toolbox.
Websites are absolutely relevant. Think about how many people use Google as their way to search for everything in their lives, they aren't typically on facebook searching for business services. For a new company, to become discovered you need to run a combination of marketing and advertising activity across platforms. You have mentioned that you create original compositions for media (therefore I assume you'll have a portfolio of the type of work you do) and you also have a music technology research and development company - how would someone navigate that information on a social media page, where you don't have the luxury of menu systems to easily navigate to the information you want to find. I think it would be a mistake to not create a website, as it also gives your company credibility, professionalism and trust.
An e-commerce website is essential for the customer to be able to shop after you have got their interest on the social media, unless you are selling right from the media sites. It also lends credibility to your business and gives your customers peace of mind knowing they are dealing with a viable organisation
Yes and I would say even more so. Consider this, I find you on Facebook and learn as much about your company as I can based on the number of characters allowed, maybe I have a way to purchase or maybe not but needing to learn more about your products or services means I need a bigger billboard. A website gives you this and if associated with a social media presence could be huge.
Yes. We live in the day and age of always on, all the time. You have people who get information form a Wide variety of Sources. You need to appeal to all kind of a once. On top of which, with Music AND Technology being a focus, you need to appeal to people who are interested in both. Also with Music, it is about using Mobile Devices to give people access in many ways. You need them all - www.dailysalesthoughts.com
You are asking two separate questions, but receiving one answer from most replies. The first question is easy, Yes, websites are relevant to consumers and to your business.
The second question, "Do I need a website if I have a strong social media presence?" is a completely separate answer. And Laura Rose got it right, it depends on your goals. No one can instruct you as to if you need a website based on a single question unless they actually spend the time to understand what you are trying to accomplish for your business online.
It feels like many of these people are trying to sell you a service rather than just answering your question. You need to have a conversation with someone who will ask you what your goals are and what you are trying to accomplish online to better understand and answer as to whether you need a website or not.
My advice, have a consultation/conversation with someone who asks you the proper questions to help you better determine what your business objectives and channel goals are.