Are social media icons commonly displayed on business cards? What about the links themselves?
My client has asked me to design business cards for her company. I'm familiar with old-school b-cards (plain white or cream, quality matt stock, simple logo, maybe tagline and contact information). In that realm, flashy coated cards have always been considered tacky and I've never seen social media logos displayed. But her company is a technology-dependent entity, and my thinking is that she should definitely have a next-generation card that's a bit flashier than old school. What have people seen? What is the norm? Thanks.
Because her company is technology based then YES they should be on there. Use a link shortener if the URL's are long, but as a digital marketer, there is social proof in her digital presence.
Also, a business card is just a way for people to connect with her. Most will choose LinkedIn if they are B2B and the focus should be to get that connection in whatever way works for the prospect and company.
In my experience, a business card should always have a person's picture. They won't connect with your logo, but if you are at a networking event with 100 other people they may remember your face. That is who they connected with at the event.
Titles are not as common anymore, except in corporate jobs.
Email address is a must.
Social platforms that are a good representation (if you only have 5 Facebook followers - don't put that here).
USE both sides of the card and make them easy to write on.
I often use the back of my cards for a link to a free offer or other ways to get them into my businesses, or onto my email list. Some of my clients have coupons on the back - it really is about who they are trying to connect with.
Hi, Carol, it depends. There's so little space on a biz card that putting the URLs is too much, but yes, some people do put social media icons on their cards. If they're more B2B, definitely LinkedIn and Twitter. If they're B2C, the FB, Pinterest, Twitter, and even Instagram. You don't have to put all of them, just ones they're focusing on to reach their target market.
Definitely not due to limited space and the fact the flavor of the month in social media is subject to change very quickly. Notwithstanding their business is not in the business of promoting social media icons or brands either.
Have all the necessary links on their website, which should be more than enough, unless there isn't a website and they just have a FB business page for example.
You should keep the business card simple. Logo and user name is commonly used if your usernames are weird and need your help to identify them. If your social is all the same, like ours is PremiumCards for most social networks, we'd simply use the icons alone. No need for list of services, your favorite saying or quote or anything else that isn't your contact info. If your card is designed nicely, you will be able to direct them to a website where you can put all that extra jargon. We can help with the print - PremiumCards.net.
Thanks. This company is mostly B2B, and they're minimizing their contact information (name, title, email address, phone, website) and using only the icons, not the URLs. Pretty clean and spare. They were considering putting the URLs on the back of the card, but when I asked if a keyword search would find them easily, they said yes and abandoned that plan (thankfully).
I wouldn't share the "link" exactly, but you can include the social handles...
I.e. Twitter logo and below it the @_______ Twitter handle.
Facebook logo and below it add the end of the URL /PAGENAME or just the name of the page.
Instagram logo and @_______ Instagram username, etc.
IN my opinion, less is best. Having too much information on a business card makes it a challenge finding the contact name along with their phone number and email address.
Hi Carol, you may suggest him to go for a QR code on the back side of the card to make sure there is enough space left for other stuff.
The fact that social icons appeared in your question panel should be some indication as to the popularity of same. Many businesses use icons to promote social media participation. Our company has been including social media icons for many reprints now, and not only on business cards.
If there is a web site, then include it, but leave the social media links off.