What do you find is the most challenging part of marketing your busines?
Marketing has changed so much in the last 5-10 years. The way people shop and learn today, is forcing a massive shift in how businesses market their products and services. The old play book doesn't work, and in many instances it can actually hurt your business more than help it.
What's the hardest thing about executing marketing today?
I think the most challenging part of marketing as time passes by is how would you arrive at an angle that will encourage clients to avail your product or service. You need to think more creatively on how will you present your these. You may visit http://bit.ly/1bkGIay for some ideas.
To get trust from newbie or freshie.I need to explained all and proves its to them by words or by testimony.
The most challenging thing about marketing today, is getting through all the "clutter" and ensuring that the message reaches your target.
The customer is no longer stuck buying from you because you're the only gig in town. So we business owners can't be lazy about consistently providing a great product with great service.
And, the business owner is no longer being solicited from only an occasional door-to-door salesman...We're inundated with pitches and message, ads and offers.
The trick is to keep your eye on the basics, not getting distracted by the latest shiny trend tactic...But...also not being too slow to adopt the tools that customers want to use to engage with a brand.
I try not focus on the challenge, instead I will focus on my goals, which is having the right marketing funnel and follow up sequence in place and then creating high quality content that is in high demand to generate traffic into my funnel.
One of my biggest challenges as a marketing consultant is convincing small business owners that it pays to have a well-integrated marketing strategy and plan. Having a website and a Facebook page is not enough in most cases. Integrating efforts, both online and off, is what will have the biggest impact long-term.
Well the hardest thing would be attracting sales. yes, marketing had gone drastic change during past couple of years and the funniest part is in some segment the competition is too hard which make it sometimes impossible to attract sales as customers are left with choices.
Strategically: I agree with JC Quek, not much has changed. Just define your identity, target market, goals, etc.
Operationally: I agree with Dr. John Elcik, there's a lot (too much) you can do.
So, my takeaway would be to simplify and go with the basics at first. My initial focus would be on three things: 1) SEO copywriting, 2) AdWords and 3) Analytics. Then expand to improve more factors later such as affiliate, linkbuilding, offline advertising, social media and whatnot.
1) SEO copywriting. For organic ranking and great visitor experience your website content needs to be unique, well written and SEO optimized. This is the core basis of your online marketing success.
2) AdWords. Run it from the get-go. Even a small campaign. Google will love you for it and it brings in some first PPC leads, which may start great momentum. Make sure it aligns perfectly with your landing pages and keywords. Ideally your SEO copywriter also builds your AdWords campaign.
3) Analytics. Make it a habit to analyze what works and what not. Where do your website visitors come from? What do you know about them? Based on data from your website and online marketing campaigns you can do A/B testing or maybe adjust your business strategy.
From a professional services perspective, the main challenge is building a strong network of productive contacts...very time consuming.
Options, options, options...So many options that staying focused becomes very difficult. Its no longer the cost in dollars; its the value of my time, the later being priceless. Keep in mind the Internet never sleeps, but I have to. - The Pragmatic Web Designer
Keeping up with all the technology involved and determining how to use it. However I think a lot of it is overrated and if you keep that in mind and ask yourself what makes the most sense to use, you can still get a lot from it.
Still the same, not much changes at strategic level. However there are lots of changes on how to execute the strategies, necessary updates are required. Old ways of communicating marketing messages had changed but we cannot blindly adopt all the new staffs. We still work on marketing position and develop strategies on the marketing mix but when executing them, technology becomes the first option over traditional approach. Therefore, to me still the same in doing marketing...keep update on changes so that the execution of strategies will be relevant to current situation.
For me its the alignment of target audience with timing. I may have identified the right target but the timing is wrong; or inversely, I have the right time but the wrong target. I find that new marketing initiatives, SEM, blogging, web-based lead generation, and social media are great mechanism for cultivating a reputation as a subject matter expert. However, I still feel they are a shot gun approach to actually getting in front of the real buyer persona - the person who writes the checks. So, although the mediums may have changed the most challenging part of my marketing plan remains face time with the buyer.
Everything. I enjoy the challenge and choose to adapt and not be afraid to test new strategies.
It's just one of those things that I accept will always be changing, and therefore, a challenge.