As a new company, what is the most effective way of networking for new clients?
Worked in several different industries all over the world and specializing in document control, writing procedures/job instructions/ manuals, cleaning up electronic filing systems and streamlining processes and wanting to gain clients all over the world.
First, you MUST define your target market and ideal customer. The determine what pain you solve for this market and what result that your prospects will receive from using your product or service.
Then find out where your target hangs out and what local networking events they attend.
Next, develop a compelling elevator pitch using the marketing equation - Interrupt, Engage, Educate, and Offer. Then deliver the elevator pitch at the networking events.
First thing to do is to Target a particular Market segment to whom you think are the real customers. Then you should position your product(high quality low price or high quality high price).
Once the above things are done, then you can pitch in via social media which is the best way to develop Brand awareness. So, by now people of that segment should know that what your product is about. You can now go ahead and develop a good SEO strategy so that your website receives a good number of hits. This is one channel of finding clients.
Another way is to attend the events and conferences where you can develop a good rapo with an influencer who has a good social circle and approach. Meet more people, speak to them and educate them regarding your product. For any new product the word of mouth is a great way to gain trust, and once that trust is established you will get clients. It is usually a long road but you need to have patience.
It might be an open door, but it strongly depends on your proposition. If your activities are the ones you state in your question, trust and personal contact is the base. Trust in your area of expertise is very much related to branche/ sector knowledge. Do you understand their business, what are your references in their field? Focus in the mutual jargon and knowledge of your potential clients. As you need the personal contact for the second half of the trust, you'll need to be where those clients are.