Define a geographical area that you decide to market yourself offline and have not yet reached. Draw a fictional network tree with connections starting from your home, to your relatives and friends and their relatives and friends. Tick off all of them one by one. Once you have covered your current geographical area, start over.
Create Business Relationships,
Educating clients, customers and partners and staff
Joint Venture Deals Relationships,
Innovative Educational Business Growth,
Understanding Internet Marketing,
Free & Pay Traffic
Front-end & Back-end products and services
You must convey to the marketplace that you are an advancing person, as is your business. You must also convey the message that you will always provide more in use value than you will take from them in cash value.
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We use online advertising mostly. We also use networking events from chamber mixers to large industry trade shows. It is what works best for the digital marketing industry. What about you?
Glad to see you are focusing on marketing. I will tell you what I do and what I do with my clients. This is a short list.
1) Establish myself/yourself as the expert by having a eBook or guide. I have a book and it is now a required text book in a graduate school of management. It is also used by eHow to explain consultative selling. I show people how to get an eBook written and uploaded to Kindle in days.
2) Create "How To" videos. I have s series of 21 videos of my best selling tips on my You Tube channel and a landing page where people can optin for all of the videos.
3) I blog 4 times a week with an optin box for my eZine.
4) I speak to different organization free and fee.
5) The key is my/your customer is going online to search for someone to solve the problems and I want them to view me as the trusted source for useful information that may lead to them becoming a customer.
Direct mail works. I send handwritten letters in a white envelope. Works like a charm..Try it.
It's difficult to imagine people still marketing "offline", as with atom-based objects like business cards or printed brochures.
Isn't everybody moving online? :)
If one really has to produce printed materials offline, I would suggest giving out the minimum while redirecting people to one's Facebook page, blogs, websites, Linkedin profile, etc.
Attending meetings through meetup.com has been very helpful for me, not only marketing offline but also gathering resources and allies.
Public speaking, giving free seminars, and also radio appearances also help a great deal.
We perform a combination of face to face and phone, cold calling. Our business has pretty defined buyers and as long as we provide a viable value proposition, this is generally received well. Our online presence is less about marketing at this point and is more about establishing legitacy, allowing our prospects to, "research us at their leisure, and to use as a sales tool to take our clients to products they want to discuss. Once we feel we have established a reliable and, "self sustainig," base of customers and business, we will put efforts into using the marketing possibilities available online.