Per your opinion, what aspects should be covered when designing a logo?
I have my own logo design and graphic design company - ProDesigns. ProDesigns is a leading branding company that assists various entrepreneurs to build the brand of their business. I want to know your opinions about what aspects we should cover when designing the best logo.
A logo is usually a business’ initial impression, something that can affect a consumer’s perception of the brand, buying choices, and overall demeanor towards a service or product.
I hope that my suggestion will get you inspired.
1. Check out design websites. It hardly matters if the designs concentrate on logos or not. You’ll browse inspirations from artists in all forms. Check out photography websites as well, if you desire. Such pictures will stimulate some creative juices in you, encouraging you to produce something even better, logo-wise.
2. Assess similar companies in your field. Were you asked to design an awesome logo for a fast food chain? Check out other fast food franchises, particularly ones that sell the same kind of food. If you’re designing a logo for a legal firm, look at lawyers websites to see how other designers articulated these companies aesthetically. You’re not stealing ideas; you’re looking at what’s missing that you can improve on.
3. Research the company. Review the company’s history. What aspects are isolated from their history? Assess the business’ mission and vision. What is the company striving for? Take a look at their corporate values. What does the company represent? Inspect methods towards good customer service and progresses. How do consumers perceive the business? By understanding these details, you’ll uncover symbols that stand out. When applied to the logo, such symbols will be just the thing that informs people about the company. One good example is MiniTool's company logo.
4. Just sketch. Grab a pencil, some paper, and start doodling various things. Usually, creative people cease being creative when they think too hard. It vacuums out the creativity from an artist, making it more difficult to stimulate awesome concepts. When you sketch, you just freehand without overthinking. When this occurs, your subconscious kickstarts the creative process, and just like that, a curve or line you begin could modify the design of the logo you’re about to create.
5. Take a break. Relax. Working and thinking too hard will fatigue your mind and suck out creative progress. You might have achieved outstanding things before on minimal rest, but think about how much better you’ll be if your mind and body were fully recharged.
Important Aspects of Logo Design:
Color is vital.
Typography is crucial.
Use the best tools and resources from the internet.
A logo will represent your company, products and brand and what your customers will recognise when they see your adverts. Lots of thought needs to be placed in the design of the logo so thats its simplistic enough to get the message across but has all of the right ingredients. Make sure your brand name which would be associated with your web address or company name is clearly visible and choose the message you want to covey through your products or service. Hope this helps a little.