How can I best market an 'on the go' business?
My photography business is based out of an RV with no fixed address. Using web-based and mobile marketing, what would be the best way to build an effective client base and an outstanding reputation?
Reviews are everything for online businesses and "on the go" as you put it. Reach out to past customers to write you reviews and be specific on what you want them to write. Most customers are happy to help.
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I think your lifestyle is a strong brand, blog about your journeys, do photo diaries of the places you visit, contribute with some free content to projects and resource hubs like unsplash.com. From your short paragraph about your business I was immediatly drawn to your lifestyle, I think you can build on that. I remember reading Araki refering to life/time/lifestyle as "a photo a day", that really got me at the time, I can sense something similar about your brand(you).
PS - A virtual office can be a good way to handle your mail, but consider the distance from your usual location as a factor, as you will need to pick your mail, you might want to ask a friend/family to help you out with redirection. Hit me back if you need a website or any help with SEO/Branding, maybe we can collaborate.
First thing. Look into company like Signarama to create wrapper ad for your RV. There technology allows them to create a decal aid to overlay your RV. Can be done in there store. Second go to www.apptopia.com to purchase possible apps for your business and hire a good software friend to tweak it for you. Next look at the top 10 eCommerice tools and pick one! You can set it up or they can or your software friend can. Good luck. But the world has the tools to meet your needs.
As far as the marketing and check receipt issues, I agree with everyone else. If you must have an actual address (for legal and other official business), ask a friend or family member if they will let you use their address or have them manage a near-them PO box on your behalf. Things like jury duty notices, subpoenas, tax notices, etc. are not usually sent in any other way than snail mail.
Otherwise, I suggest using something like MyFax, which sends faxes to email. Let (potential) customers know that faxes and emails (and phone calls?) are the best ways to reach you, due to the nature of your business.
Best of luck!
Client testimonials are always good for reputation building, but I would also reccomend some visible form of consistant communiction. Consider a simple weekly update to discuss where you are and any exciting projects you have lined up; this can help you appear more 'reachable'. Also, be sure to create some form of mailing list to help build your potential client base. If you are always on the go, you can incentivise people to by offering a monthly or even bi-monthly update of your location. There are many free list building tools out there; I often recomend MailChimp to small businesses that are starting their list. Hope that info helps!
Happy marketing- Rebecca
If possible for your business model, consider including a "locals discount" in your email for people who are near your current location. An offer like that for a business on-the-go can help give people the incentive they need to sign up sooner rather than later. ( Be careful not to use that too often - you don't want to be the "boy-who-cried-coupon"! )
You would need to classify by the general area that you serve and then geotag them by city.
Reviews are everything and you will need a good strategy for posting images you have taken.
I have never put my home address on anything and generally work onsite with clients so do not have a regular home office. I have found my website and facebook page handy for marketing.
You've gotten a bunch of great suggestions. I'd add that when you put your web address anywhere that isn't already electronic, that you include a QR code of the url. Then people can get to your web page by using their phone camera. I'd include a QR code sticker on the vehicle for instance.
I would make sure you get a lot of testimonials to go with your photos. Happy clients will be a way to separate yourself. Remember that you are marketing you then your talent.