Is it smarter to try to do advertising yourself or hire an advertising expert?
I was wondering how other businesses are doing advertising. What tools do you use in advertising your business? Do you find that you have been able to advertise well enough on your own or would you suggest hiring a business expert in advertising?
Great question. I also have a low budget and wonder if it is worth hiring an expert in advertising or trying to do some gorilla marketing myself first. Thanks for asking, the responses are super helpful!
This depends on the quality of ad you can create and the venues you can access to push those ads through.
Even if you do not choose to outsource, I would highly recommend hiring someone in specifically for the organization and deployment of your marketing/advertising strategies. Including the tasks for the advertising budget under someone else's already loaded SOW is an added burden that will affect your advertising effectiveness.
If you want to do self advertising, this is a great tool. Inexpensive, high quality, heartfelt. Great for relationship marketing. I can help you with Sendoutcards.
One of great thing about communication is that anyone believe it is easy, obvious, and non technical to do an advertising. Simply put : it is not.
If you want to inform about what you do, your are the best person to do so. If you want to do some advertising, then please turn toward a professional, like you do for all the other aspects of your business (legal, accounting...)
Hello! My suggestion to you is advertising with Google Ads. Local marketing is extremely hot right now and while there are many options, this has proven to be the best ROI. Your goal is always to get the most return for every dollar spent. Small companies do not have the money to make the trial and errors of large corporations. Therefore it is best to hire someone that is very knowledgeable with Google Ad campaigns to make sure you are targeting the right market, using the right keywords and so forth. Yes, I would hire a business expert.
Just do it for awhile if it has a poor KPI then outsource it to the expert either way you'll have the chances of both.
It depends entirely on the business and market you are trying to reach. If you are product oriented utilizing social media site such as Facebook, Twitter, Instagram and Pinterest are great. However, be aware of the way these sites are changing their advertising capabilities. For example, if you had 3,000 followers/likes that you built up yourself on your Facebook page, if you were to post anything it would only reach about 2-3% of your total population. Facebook does this for a very good reason, to make money. You can increase your overall awareness and reach by paying for Facebook advertising. I believe it starts at about $5 a day and can be useful for huge sales or if you need a big push for a particular event or product.
If you are a self-employed, entrepreneurial, family owned or smaller than a 10 person team a lot of advertising can be done internally. It will still cost money if you do it yourself but you can strategize your target market and initiatives more efficiently and cost effectively. If you live in a smaller or very involved community reach out to local businesses or sponsored events. Consider partnering up with other businesses that align with you but are not competition, cross promotional advertising is a great way to build connections and draw in more people.
We live in an age of accessibility, where free information is all around. Look at your competitors and see what they are doing and how they are doing it. You don't always have to drop big bucks for things like social media, marketing, websites, blogs and advertising, you just have to look in different places for the available opportunities.
I work as an extension of my client's marketing team. When you are ready, I would be happy to put together a direct marketing campaign to help you target your audience. We would work together to build postal, email and/or telemarketing campaigns to yield and measure results. Please feel free to reach out to me directly to begin a discussion.