What is the best way to establish myself as an expert in Social Media Marketing?
I love to work on Facebook, Twitter, LinkedIn, Pinterest, etc. I want to start a business as a social media marketing adviser. How should I start? For example, should I start by creating a website or start with a promotion? Any tips from professionals with experience would be great!
No offense intended, but If you have to ask, then you are not expert enough.
I suggest working on your own channels, creating a channel for your consultancy, and reach out to clients who through your research, you know can have a better presence on social media and explaining to them how their presence can be better, and how with a better social media presence, they will have better business.
Build your own social and content presence to become your own best case study. Then create a brand advocate for yourself by doing it for a client.
Rinse and repeat.
Your expertise isn't something that YOU establish. It's something your clients establish for you.
Hope that's useful!
Being an expert in social media is kind of like being an expert in hammers.
Knowing how a hammer works, and enjoying the activity of hitting nails into wood is important but to succeed as a builder, where you can actually make money, you'll need to know how to build stuff that is useful, like houses.
Social media is a marketing tactic not a strategy. Without a solid marketing strategy, social media is just like a hammer with a piece of wood. Fun but not 100% useful on it's own.
To establish yourself as an expert, you need experience to tell your prospective clients that you can do something of value for them.
Turn the question around on yourself.
I you needed someone to market your business, what skills would you want them to have?
Answer that and you'll know what you need to do to establish yourself as an expert.
Google "Inbound Marketing" as a start.
If you haven't had any clients yet you should at least have an About.me page that lists your skills and experiences, you may include any pertinent awards you may have won as well. You may consider taking screen shots of any particular viral activity you are proud of as well and posting that on your website.
I highly suggest you link to your own social media accounts that show you are able to get a lot of likes, shares, RTs, Repins and favorites.
I've hired people to work for me who didn't have client experience but were still able to show that their own social media accounts were on fire, so that made me feel that they had it in them to do for my clients what they had done already for themselves. I would also start social accounts for your business and start building them up to prove to your clients that you are able to do the job because you have already done it for yourself.
A side door into social media could be any digital marketing, video creation, content creation, forum writing, crowdfunding consulting, etc., anything in the digital and online marketing space will naturally open doors to social media, where you can suggest that you do it or if it comes up, offer to take care of it for the client. You will need to build up your resume and portfolio somehow, so you will have to be creative and get your foot in the door one way or the other.
Additionally, you could go and intern somewhere or offer your skills on Fiverr to build up your portfolio. You may also advertise on Craigslist and Amazon for free as well as other places to get the word out if you are wanting to promote your business.
I might add that there is a huge difference in managing your own personal accounts and managing client accounts, which is why I suggest starting socials for your business so that you can see the difference. There is also a huge difference in managing multiple accounts and just a few. When you are running 20+ Twitter accounts with various degrees of aggressiveness, you need to know as many tricks as possible and be able to employ them throughout the month.
I've been in the field since 2006ish and started my business when I moved to NYC in 2011. Each year the business gets better. One thing I've done is to devote time to staying on top of the changes in the social media field by reading, watching videos, attending webinars and reading white papers.
I'd have yo agree with most of these posts. Start a blog, put your accounts on the blog, and gain followers organically. Good content will breed credibility. Put out some ebooks. Start conversations with those in the field.
In my experience.. I advice you to get your own blog first. Share your knowledge about Social Media and how it could help businesses. From there, you can start selling yourself as social media marketing adviser. I hope this helps. :)
I recommend finding a mentor who has already done it successfully and study their methods. David Riklan is the type of individual you need to consider. David is the creator of Social Media University. He also has written on how to position yourself as an expert using the social media tools you love. See: www.earlytorise.com/the-top-10-ways-to-position-yourself-as-an-expert-using-social-media/# - The Pragmatic Web Designer
The proof is in the pudding. If you can expertly marketing your business through your social media expertise - then that's what makes you a social media marketing adviser. If you can't figure out how to market the product YOU - then you are not ready. Be the student first.
Your question has confused statement but I got your query first you deeply study all social networks,and cross check your abitlities and iseas with successful persons,then you build your own web and by applying your own success formula give it top rank then by showing it by example and try motivate your audience. ...
I would suggest checking out some of Jeff Walker's free videos. He outlines how important it is to have a plan and launches instead of just posting on social media randomly. I would make at least a basic website, get Aweber something similar to build your email list, and then start launching.